Strategic Business Planning Manager – Union

American Red Cross

. Develop and implement annual and long-term sponsor partnership annual blood drive programs in assigned geography to achieve collection goals.

Posted 9/29/2026full-timeToledo • Ohio • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing blood drive programs, managing sponsor partnerships, and utilizing effective communication strategies. Proficient in sales techniques, organizational skills, and data tracking to achieve blood collection targets.

Highest-signal resume keywords

Bachelor's Degree In Marketing3 Years Of Related ExperienceSales ExperienceExcellent Oral And Written Communication SkillsOrganizational Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Negotiation SkillsCustomer Maintenance TechniquesAbility To Handle Multiple Priorities

Certifications & Qualifications

Current Valid Driver's License

Industry Keywords

Blood Drive ProgramsSponsor PartnershipsDonor Recruitment ServiceGroup DynamicsTracking And Statistical Data

About the role

Key responsibilities & impact

Develop and implement annual and long-term sponsor partnership annual blood drive programs in assigned geography to achieve collection goals.
Identify, develop and implement creative strategies to attract, sell, manage and retain Blood Program Leaders/Sponsor partnerships and maximize value from sponsor partnerships.
Provide sufficient organizational and operational support to sponsor contact and maintain a high level of communication with all assigned Blood Program Leaders/Sponsors.
Support the blood drive annual calendar build by identifying and applying appropriate methods to ensure productive scheduling of blood drives by assigned Sponsors.
Keep abreast of assigned geography, including government, demographics, organizations, and competitive profile, and apply that knowledge to servicing Sponsor groups and penetrating designated markets.
Maintain accurate system records and provide tracking and statistical data on Sponsor group performance.
Ensure tools, technology and strategy provided by the organization to enhance customer service, efficiency and productivity are fit for purpose and identify opportunities for improvement.
Work with blood drive coordinators and donor groups to achieve blood collection targets for area blood drives.

Requirements

What you’ll need

Bachelor's degree in marketing, sales, communications or related field required.
Minimum 3 years of related experience or equivalent combination of education and related experience required.
Knowledge of group dynamics, direct sales, customer maintenance techniques, negotiation skills, and the ability to effectively implement programs is preferred.
Good organizational skills and the ability to handle multiple priorities effectively are required.
Excellent oral and written communication skills, including training and presentation skills is required.
A current valid driver's license and good driving record is required.
May be required to travel to sites throughout the Red Cross organization.
Sales Experience Preferred
Previous Donor Recruitment Service experience

Benefits

Comp & perks

Medical, Dental Vision Plans
Health Spending Accounts & Flexible Spending Accounts
PTO: Starting at 15 days a year; based on type of job and tenure.
Holidays: 11 paid holidays comprised of six core holidays and five floating holidays.
401K with up to 6% match
Paid Family Leave
Employee Assistance
Disability and Insurance: Short + Long Term
Service Awards and recognition
Mentors who empower your growth along a purposeful career path
Competitive compensation and benefits