Senior Manager, Direct Mail & Email Marketing

American Residential Services

. Lead end-to-end execution of direct mail and shared mail campaigns, including planning, segmentation, creative coordination, proofing, list management, production, and deployment .

Posted 9/21/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing end-to-end direct mail and email marketing campaigns, including segmentation, performance tracking, and budget management. Proven ability to lead cross-functional teams and optimize marketing strategies using data-driven insights.

Highest-signal resume keywords

Direct Mail Campaign ManagementEmail Marketing StrategyBudget ManagementPerformance Data AnalysisTeam Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Production ManagementDirect Mail SegmentationResponse TrackingVendor CoordinationMarketing AutomationBudget ForecastingPerformance AccountabilityCreative ReviewList ManagementTesting and Personalization

Soft Skills

Effective CommunicationCoaching and DevelopmentOrganizational SkillsProblem-SolvingCollaboration

Tools & Technologies

Microsoft 365BrazeAI-Enabled Tools

Industry Keywords

Performance-Based MarketingMulti-Location OrganizationCampaign Calendar ManagementMarketing Cost RatioStakeholder Management

About the role

Key responsibilities & impact

Lead end-to-end execution of direct mail and shared mail campaigns, including planning, segmentation, creative coordination, proofing, list management, production, and deployment
Develop and manage monthly campaign calendars, timelines, budgets, and production workflows
Monitor response rates, marketing cost ratio (MCR), bookable demand, and other channel KPIs to identify opportunities and recommend adjustments
Oversee email marketing priorities and ensure alignment across print and digital outreach
Prevent audience overlap, conflicting messages, and timing issues across channels
Partner with Field Operations and cross-functional teams to manage requests, communicate expectations, and resolve execution risks
Manage agency and vendor relationships, including pricing, production timelines, quality standards, and performance accountability
Forecast and track channel budgets, approve invoices, and proactively address potential overages or performance concerns
Maintain structured intake, documentation, approval, and governance processes
Lead, coach, and develop the Email Marketing Manager while providing clear priorities and performance feedback
Use AI-enabled tools to improve planning, messaging, documentation, and workflow efficiency

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience
5+ years of experience managing direct mail, shared mail, and performance-based marketing campaigns, preferably within a multi-location or service-based organization
Hands-on experience managing end-to-end campaign production cycles, including creative review, proofing, list management, vendor coordination, and deployment
Strong understanding of direct mail segmentation, personalization, testing, response tracking, and postal optimization
Experience using campaign performance data to guide targeting, testing, and tactical decisions
Proven experience managing budgets, invoices, vendor pricing, and cost controls
Experience leading or managing individual contributors, including prioritization, coaching, and performance feedback
Working knowledge of email marketing or marketing automation platforms such as Braze
Ability to manage multiple campaigns and stakeholders while maintaining accuracy, organization, and clear documentation
Proficiency with Microsoft 365
Ability to work effectively in a remote environment and use a computer for extended periods
Ability to communicate effectively through video, phone, and written channels
Ability to travel occasionally for business meetings, team events, or company activities

Benefits

Comp & perks

Ability to work effectively in a remote environment
Ability to travel occasionally for business meetings, team events, or company activities