American Residential Services

Email Marketing Manager

• Lead end-to-end execution of direct mail and shared mail campaigns, including planning, segmentation, creative coordination, proofing, list management, production, and deployment
• Develop and manage monthly campaign calendars, timelines, budgets, and production workflows
• Monitor response rates, marketing cost ratio (MCR), bookable demand, and other channel KPIs to identify opportunities and recommend adjustments
• Oversee email marketing priorities and ensure alignment across print and digital outreach
• Prevent audience overlap, conflicting messages, and timing issues across channels
• Partner with Field Operations and cross-functional teams to manage requests, communicate expectations, and resolve execution risks
• Manage agency and vendor relationships, including pricing, production timelines, quality standards, and performance accountability
• Forecast and track channel budgets, approve invoices, and proactively address potential overages or performance concerns
• Maintain structured intake, documentation, approval, and governance processes
• Lead, coach, and develop the Email Marketing Manager while providing clear priorities and performance feedback
• Use AI-enabled tools to improve planning, messaging, documentation, and workflow efficiency

Senior Manager, Direct Mail & Email Marketing