Brand Strategy Partner

American Society of Clinical Oncology (ASCO)

. Create and oversee ASCO and Conquer Cancer brand strategy and priorities .

Posted 9/15/2026full-timeAlexandria • Virginia • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy development, creative asset production, and multi-channel campaign execution. Proficient in managing digital asset systems and leading cross-functional teams to enhance brand storytelling and compliance.

Highest-signal resume keywords

Brand Strategy DevelopmentAdobe Creative Suite ProficiencyDigital Asset Management System ExperienceMulti-Channel Campaign ExecutionVendor Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand ManagementStorytellingMessagingCreative Asset DevelopmentVisual Campaign ExecutionContent Management SystemsDesign Best PracticesCompliance AuditsOperational GuardrailsBrand Positioning

Soft Skills

Excellent CommunicationInterpersonal SkillsNegotiation SkillsRelationship BuildingTime ManagementOrganizational SkillsAnalytical SkillsAttention to Detail

Tools & Technologies

Adobe Creative SuiteCanvaDigital Asset Management SystemContent Management Systems

Certifications & Qualifications

Bachelor's Degree in MarketingBrand ManagementStrategic Communications

Industry Keywords

Brand GuidelinesCreative StrategiesHigh-Visibility ProjectsEnvironmental InfluencesBrand AmbassadorsCampaign DirectionEthical StandardsGenerative AI ToolsDesign TrendsMarketing Objectives

About the role

Key responsibilities & impact

Create and oversee ASCO and Conquer Cancer brand strategy and priorities
Set brand guidelines, brand vision, future growth direction, and account for environmental influences
Build relationships with internal stakeholders and develop brand ambassadors through ongoing brand education
Partner with content strategy staff and marketing strategists on campaign direction and creative asset development
Guide design according to brand guidelines and design best practices
Drive brand positioning for new programs and products, including product naming, identifiers, and creative guides
Translate marketing objectives into creative strategies and guide visual campaign execution
Directly produce design assets for high-visibility projects
Develop and manage accessible brand templates and self-service toolkits
Serve as primary creative reviewer and provide final brand approval for high-visibility multimedia campaigns
Contribute to operational guardrails, copyright compliance, and ethical standards for generative AI tools
Manage onboarding and relationships with outside firms and consult on digital and print deliverables
Conduct visual and message-compliance audits and remediate brand drift
Partner with IT on the Digital Asset Management System (DAMS), ensuring assets are organized, updated, and adopted
Monitor industry design and brand storytelling trends and bring fresh ideas to marketing and communications

Requirements

What you’ll need

Bachelor's degree in Marketing, Brand Management, Strategic Communications or related field or equivalent years of experience
7+ years of Marketing experience including branding, storytelling, and messaging
3–4 years of experience leading complex programs or providing high-level strategic support within a professional discipline
Proficiency with Adobe Creative Suite programs and Canva
Experience working with a digital asset management system (DAMS)
Hands-on experience working with content management systems
Experience directing the work of external vendors
Willingness to embrace and adapt to new technology
Ability to apply brand strategy across integrated, multi-channel campaigns
Excellent communication, interpersonal, negotiation, relationship building, time management, organizational, analytical, and attention-to-detail skills
Ability to work across teams/divisions/departments
Extended periods seated or standing at a desk
High use of computer and other office technology equipment
Travel 5–10 days/year

Benefits

Comp & perks

health, vision, and dental insurance
401(k) with generous contribution
health and wellness benefits
family forming benefits
education support program
generous leave
workplace flexibility
technology-enabled work-life balance