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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong sales ability and negotiation skills while effectively managing leasing processes and applicant interactions. Proficient in utilizing CRM systems and digital verification tools to ensure compliance and enhance customer service.
Highest-signal resume keywords
Real Estate LicenseSales TechniquesCRM ProficiencyDigital Applicant VerificationLeasing Pipeline Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales AbilityNegotiation SkillsAttention To DetailOrganizational SkillsMultitaskingDeadline ManagementResidential Lease AgreementsProperty Management SoftwareDigital Tools ProficiencyMarket Knowledge
Soft Skills
Verbal CommunicationWritten CommunicationInterpersonal SkillsCustomer Service OrientationAdaptability
Tools & Technologies
CRM SystemsMicrosoft OfficeYardiSalesforcePlaid
Certifications & Qualifications
Real Estate License
Industry Keywords
Leasing ConversionRental ApplicationsProperty ManagementMarket InsightsApplicant Verification
About the role
Key responsibilities & impact- Proactively engage prospective residents and applicants through phone calls, text messages, email, and online chat
- Apply sales techniques, relationship-building strategies, and objection-handling skills to maximize leasing conversions
- Guide prospective residents through self-guided tours using Rently smart lock technology
- Help prospects identify available homes matching their needs, preferences, and budget
- Maintain detailed prospect interaction and follow-up records in the CRM system
- Meet or exceed leasing conversion targets, KPIs, and SLAs
- Provide timely follow-up throughout the leasing process
- Manage applications from submission through approval
- Review and validate applicant information using approved verification systems
- Use Plaid and other digital tools to verify identification, income, and supporting documentation
- Review traditional application documentation when needed
- Evaluate screening results against company policies and escalate exceptions
- Resolve incomplete applications, documentation gaps, and processing delays
- Prepare and execute residential lease agreements
- Ensure lease documentation is accurate, complete, and compliant
- Guide approved applicants through lease signing and communicate next steps
- Coordinate move-in requirements and support applicant-to-resident transitions
- Maintain knowledge of rental inventory, property features, pricing, and local market conditions
- Identify listing discrepancies and coordinate corrections with the property marketing team
- Submit requests for listing removal, reactivation, or updates
- Provide market insights and prospect feedback to leadership
- Report to the Leasing Manager or Senior Leasing Manager
Requirements
What you’ll need- Must be willing to get your Real Estate License within 12 months of being hired
- Current and valid driver's license
- Excellent verbal and written communication and interpersonal skills
- Strong sales ability and negotiation skills
- Customer service orientation
- Advanced computer proficiency, particularly with CRM and property management software
- Proficiency with Microsoft Office, including Outlook, Excel, and Word
- Ability to multitask and manage competing priorities in a fast-paced work environment
- Strong attention to detail and organizational skills
- Ability to meet established deadlines
- Ability to adapt quickly to new technologies, software platforms, and business processes
- Ability to work independently while maintaining accountability for performance and service standards
- Ability to work from home on designated days with a dedicated workspace and reliable high-speed internet connection
- 1–2 years of sales or marketing experience within the property management industry preferred
- Experience with Yardi and Salesforce preferred but not required
- Familiarity with digital applicant verification tools, including Plaid
- Previous experience managing leasing pipelines, processing rental applications, or executing residential lease agreements
Benefits
Comp & perks- A competitive compensation package
- Annual bonus
- 401k match
- Flexible PTO including 7 paid holidays, 1 floating holiday, and 1 volunteer day
- Employer-paid medical, dental, and vision benefits
- Health savings account
- Professional career development and reimbursement
- Up to 16 weeks paid maternity leave
- Up to 4 weeks of paid parental leave
- Backup childcare offered through Bright Horizons
- Company-provided computer equipment for remote work