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Senior Specialist, Social Media
AMN Healthcare. Develop and execute organic social media strategies aligned to brand, campaign, and business priorities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing organic social media strategies, creating platform-native content, and managing community engagement. Proficient in utilizing social media management tools and analytics to optimize performance and drive brand growth.
Highest-signal resume keywords
Social Media Strategy DevelopmentContent Creation for Social PlatformsCommunity ManagementData-Driven Insights and ReportingProficiency in Canva
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationSocial Media ManagementDigital Marketing CampaignsShort-Form Video ProductionVisual Content Creation
Soft Skills
CollaborationCommunicationAudience EngagementReputation Management
Tools & Technologies
Sprout SocialHootsuiteLaterAdobe Creative Suite
Certifications & Qualifications
Bachelor's DegreeHigh School Diploma/GED
Industry Keywords
Social Media TrendsBrand VoiceContent Calendar ManagementPlatform-Specific ContentCommunity Growth
About the role
Key responsibilities & impact- Develop and execute organic social media strategies aligned to brand, campaign, and business priorities
- Manage and maintain social content calendars across multiple channels and audiences
- Translate marketing campaigns and business initiatives into platform-specific social content
- Create platform-native content including short-form video, graphics, and copy
- Partner with internal teams to source stories, subject matter experts, and content opportunities
- Ensure content reflects brand voice, visual standards, and messaging consistency
- Monitor and engage with audiences across social platforms
- Support reputation management by identifying and escalating sensitive or high-risk interactions
- Foster community growth and strengthen audience relationships
- Track, analyze, and report on social media performance metrics
- Identify trends, insights, and opportunities to optimize content and strategy
- Provide regular reporting and actionable recommendations to stakeholders
- Partner with marketing, brand, recruitment marketing, and communications teams
- Collaborate with external partners or agencies as needed
- Serve as a subject matter expert on social media trends, best practices, and platform innovations
Requirements
What you’ll need- Bachelor's Degree plus 3+ years of work experience OR High School Diploma/GED plus 6-9 years of work experience in Marketing
- Experience developing and implementing multi-channel digital marketing campaigns preferred
- Proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, and Later
- Strong experience creating content for LinkedIn, Instagram, Facebook, and TikTok
- Deep understanding of short-form video trends and social-first storytelling
- Experience with community management and online reputation engagement
- Data-driven mindset with ability to translate insights into actionable improvements
- Strong visual and content creation skills
- Canva required; Adobe Creative Suite a plus
- Ability to effectively use technology, automation, and AI-enabled tools while adhering to company policies and responsible AI practices
- Ability to operate standard office equipment and keyboards
Benefits
Comp & perks- Hybrid work arrangement
- Reasonable accommodations for qualified individuals with disabilities
- Equal opportunity employment