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Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Own and optimize outbound in Smartlead, including sequencing, targeting, list management, and deliverability monitoring
- Manage and evolve HubSpot nurture programs, workflows, segmentation, and performance tracking
- Run A/B and conversion-rate testing on landing pages and ship measurable improvements
- Execute SEO/AEO initiatives, including on-page optimization, content structure, and keyword targeting
- Report on lead volume, conversion rates, and channel performance
- Translate funnel data into next actions and channel improvements
- Plan and execute paid search and paid social as bandwidth and budget allow
- Report to the Head of Marketing and execute the established marketing strategy
- Own demand-generation channels end to end and grow the company pipeline
Requirements
What you’ll need- Passionate about helping eradicate depression through breakthrough neurotechnology
- Highly motivated, coachable, adaptable, and able to thrive in a fast-paced startup environment with evolving priorities
- 4–6+ years of experience in demand generation, growth, or performance marketing
- Hands-on experience with Smartlead or a comparable cold outbound platform such as Instantly, Apollo, or Lemlist; required
- Direct experience building nurture campaigns and workflows in HubSpot; required
- Working experience with paid search and paid social, including Google Ads and LinkedIn
- Proven landing page testing and conversion rate optimization experience with measurable results
- Comfortable executing SEO/AEO initiatives from search and AI-visibility reporting
- Able to read funnel data and act on it independently
- Background in healthcare, medtech, or fintech and comfort with compliance review processes is a plus
Benefits
Comp & perks- Significant/substantial equity opportunities
- Startup benefits
- Secure product line
- Clear growth path into paid acquisition ownership and senior demand generation or growth marketing leadership
