Amplemarket

Growth Marketing

• Turn quarterly priorities into clear plans, make tradeoffs, and drive execution across the Marketing team.
• Identify and test new growth opportunities across channels.
• Track performance and use data to prioritize what to scale, improve, or stop.
• Own targets for inbound demand: demo requests, inbound pipeline, and conversion from visitor to demo to qualified opportunity.
• Own paid acquisition end-to-end, including channel strategy, budget allocation, creative testing, CAC, and payback.
• Develop and execute an SEO strategy across content, technical SEO, and measuring traffic that converts.
• Build Amplemarket's AEO strategy so it is cited and recommended in ChatGPT and other AI answer engines.
• Own positioning, messaging, and go-to-market plans for product launches in partnership with Product and Sales.
• Set briefs and direction for content based on business and growth priorities.
• Partner with the Content team to ensure output is relevant, high-quality, and aligned with goals.
• Coordinate with Sales, Product, Content, Design, Events, and Engineering to keep initiatives moving.
• Build working relationships and drive progress through influence rather than formal authority.
• Coordinate with sales enablement to position new products, messaging, and materials in live deals.

Growth Marketing Manager