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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating and executing digital marketing strategies, utilizing analytics tools for performance measurement, and collaborating effectively with cross-functional teams. Proficient in managing digital campaigns and optimizing paid media placements to achieve acquisition goals.
Highest-signal resume keywords
Digital Marketing Campaign DevelopmentAnalytics Tools ProficiencyHubSpot ExperienceGoogle Analytics ProficiencyProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign PlanningKPI MeasurementMarketing AutomationContent Management System (CMS)Paid Media OptimizationData-Driven InsightsEmail MarketingAd PlacementsConversion Tracking
Soft Skills
Collaborative TeamworkCommunication SkillsRelationship ManagementProblem-SolvingAdaptability
Tools & Technologies
HubSpotSalesForceGoogle AdsGoogle AnalyticsProject Management ToolsAI Tools
Industry Keywords
Digital AcquisitionMarketing StrategyMQL to SQL ConversionAttributionPaid Social Platforms
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
- Assist in developing and executing digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals
- Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
- Use project management tools to lead and track digital campaigns from start to finish
- Assist in managing relationships with external digital marketing vendors and partners
- Measure and report on digital marketing effectiveness, including MQL to SQL conversion, using attribution and analytics tools
- Present insights and data-driven campaign optimization recommendations to support continuous improvement and reinvestment strategies
- Support the development of direct reports and alignment with team and company objectives
- Leverage company-approved AI tools to improve marketing workstreams, efficiency, and team-wide learning
- Collaborate with marketing leadership, content marketers, and product marketers on digital campaigns and assets for Science, Math, and Amplify Classroom products
Requirements
What you’ll need- BA/BS degree
- 3+ years of work experience in marketing, communications, or a related field
- Experience with marketing CRM systems and analytic tools
- Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
- Ability to work collaboratively with colleagues in a data-driven, team-focused environment
- Experience with HubSpot and SalesForce
- Experience using a content management system (CMS)
- Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter
- Understanding of core marketing concepts and digital strategy
- Proficiency with Google tools, including Google Analytics and Google Ads
- Experience using project management systems
- Legally authorized to work in the United States
- Background check required if selected for employment
Benefits
Comp & perks- Bonus
- 401(k) plan
- Competitive health insurance
- Mental health options
- Basic life insurance
- Paid time off
- Parental leave
- Access to best-in-class development programs
- Remote work arrangement
