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Senior Product Marketing Manager
AMSOIL INC.. Develop and execute strategic portfolio plans aligned with company goals, customer needs, market opportunities, and financial expectations .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic portfolio management, product lifecycle management, and go-to-market strategies within the lubricants and specialty chemicals industry. Proven ability to lead cross-functional teams, develop customer-focused value propositions, and execute data-driven market assessments.
Highest-signal resume keywords
Strategic PlanningProduct Lifecycle ManagementGo-To-Market StrategyPortfolio StrategyCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchFinancial AnalysisProject ManagementProduct PositioningPricing StrategyChannel StrategyValue Proposition DevelopmentLifecycle DecisionsQuantitative AnalysisCommercialization
Soft Skills
Excellent CommunicationInterpersonal SkillsDetail-OrientedSelf-MotivatedOrganizational Skills
Tools & Technologies
Microsoft Office
Certifications & Qualifications
MBA or Relevant Advanced Degree
Industry Keywords
LubricantsGreaseBase OilAdditivesIndustrial FluidsSpecialty ChemicalsStage Gate ProcessPrivate-Label ProgramsFormulation TechnologiesMarket Trends
About the role
Key responsibilities & impact- Develop and execute strategic portfolio plans aligned with company goals, customer needs, market opportunities, and financial expectations
- Own portfolio architecture, product positioning, pricing strategy, product mix, lifecycle decisions, and long-range portfolio priorities
- Assess portfolio performance and recommend investments, improvements, rationalization, or end-of-life actions
- Prioritize new product and customer opportunities
- Lead category planning across B2B, B2C, distribution, and private-label channels
- Develop and execute go-to-market strategies covering product, price, place, promotion, and people
- Define target markets, customer segments, buyer needs, value propositions, competitive positioning, channel strategies, and launch plans
- Partner with Sales on customer opportunities, sales effectiveness, and product-value communication tools
- Support distributor relationships, channel engagement, and commercial programs
- Guide private-label opportunities
- Engage customers, distributors, and industry partners to gather insights and validate opportunities
- Lead the product lifecycle from opportunity identification and business case development through launch, growth, optimization, and end-of-life
- Lead cross-functional Stage Gate initiatives
- Coordinate product launches, including positioning, pricing, claims, naming, packaging, sales readiness, channel readiness, and performance measurement
- Manage multiple complex projects and customer opportunities
- Conduct market research on customer needs, industry trends, competitors, technologies, regulations, applications, and pricing
- Use quantitative and qualitative insights to identify growth opportunities, market gaps, portfolio risks, and competitive threats
- Translate technical performance and application requirements into customer-focused value propositions and differentiated market positioning
- Develop and track portfolio forecasts, growth plans, revenue, gross margin, pricing performance, and other business measures
- Support budgeting, demand planning, and S&OP processes
- Evaluate pricing actions, cost changes, profitability, investment requirements, and business cases
- Communicate results, risks, and recommendations to leadership
- Lead product messaging, value propositions, claims, and technical-to-commercial content
- Partner with technical and regulatory teams on product claims
- Guide development of sales tools, training, product literature, digital content, competitive comparisons, and launch materials
- Influence and align cross-functional teams
- Present portfolio strategies, business cases, recommendations, and performance updates to senior leadership
- Mentor and support Product Marketing Coordinators or other team members
Requirements
What you’ll need- Bachelor's degree in Marketing, Management, Business, Engineering, Chemistry, or related field required
- Minimum of 10 years of relevant experience in strategic planning, product management, and product marketing
- Minimum of 5 years of direct experience in the lubricants, grease, base oil, additives, metalworking fluids, industrial fluids, or specialty chemical industries
- Demonstrated experience leading portfolio strategy, go-to-market planning, product lifecycle management, and cross-functional commercialization efforts
- Analytical and strategic thinking skills
- Strong knowledge of marketing trends, best practices, and resources
- Understanding of channel strategy, buyer personas, market and sales funnels, value propositions, and brand position
- Strong knowledge of financial concepts including cost of goods sold and gross margin
- Excellent communication and interpersonal skills
- Detail-oriented with excellent organization and project management abilities
- Self-motivated with the ability to work collaboratively in a fast-paced environment
- Strong management skills with the ability to supervise others
- Proficient in Microsoft Office products
- MBA or other relevant advanced degree preferred
- Direct experience with grease applications, formulation technologies, industry specifications, testing, packaging, or manufacturing preferred
- Experience managing distributors, private-label programs, or complex channel strategies preferred
- Experience leading cross-functional Stage Gate or new-product-development processes preferred
- Experience developing customer-focused value propositions and commercializing technical products preferred
Benefits
Comp & perks- Remote work capability
- Remote work within the United States or hybrid work near AMSOIL facilities in Superior, Wisconsin, or Columbus, Ohio
- Periodic travel opportunities to AMSOIL facilities, customers, distributors, suppliers, and industry events
- Opportunity to shape the future of the AMSOIL business across multiple markets and channels
- Open communication and empowerment to share perspectives
- Opportunities for success and advancement