AMSOIL INC.

Product Marketing

• Execute product portfolio strategy aligned with the Company's business goals and market trends
• Assess and report on portfolio performance, providing insights and recommendations for product portfolio, pricing strategy, and market product plan improvements
• Manage projects of varying complexity
• Lead product lifecycle management from concept to end-of-life
• Collaborate with and lead cross-functional teams through the Stage Gate process for successful product development launches
• Conduct market research on industry trends, competitor offerings, emerging technologies, pricing, and customer needs
• Analyze market data to shape product positioning and marketing strategies and identify portfolio growth opportunities
• Assist in developing product messaging for websites, social media, and marketing collateral
• Lead creation of marketing claims measuring products against industry standards or competitive products
• Provide sales and customer service teams with market intelligence and technical information
• Assist in developing sales tools and resources

Product Marketing Manager