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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing multi-channel patient engagement campaigns and managing CRM and marketing automation platforms. Proficient in data analysis, reporting, and performance measurement to drive campaign effectiveness and strategic recommendations.
Highest-signal resume keywords
Campaign CoordinationCRM SupportMarketing AutomationData AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Multi-Channel Marketing CampaignsAudience SegmentationPerformance MeasurementData ManagementA/B TestingDashboard PreparationReporting MetricsMarketing Data ManagementCommunication StrategiesTargeting Practices
Soft Skills
Analytical SkillsProblem-Solving SkillsOrganizational SkillsVerbal CommunicationWritten Communication
Tools & Technologies
SalesforceMicrosoft ExcelMicrosoft PowerPointAsanaTableau
Industry Keywords
HealthcarePatient EngagementRegulated IndustryData GovernanceData Quality
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Execute patient engagement campaigns across SMS, direct mail, email, and other communication channels
- Oversee CRM and marketing automation platforms, including data management, audience segmentation, workflow functionality, and campaign delivery
- Monitor campaign performance and program KPIs, analyze results, identify trends, and recommend improvements
- Partner with IT and analytics teams to develop reporting dashboards and performance measurement frameworks
- Translate data into insights and presentations for Regional Marketing Directors, Operations, and Executive Leadership
- Lead A/B testing and audience experimentation to optimize campaign effectiveness
- Support the patient engagement roadmap and recommend automation, communication, and reporting capabilities
- Serve as a subject matter expert for patient engagement reporting, campaign operations, and marketing data management
- Advise operations and lead generation teams on campaign strategy, targeting practices, and performance opportunities
- Coordinate with internal teams and external vendors for timely marketing program execution
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor's degree in marketing, business, communications, analytics, or a related field, or an equivalent combination of education and relevant experience
- 2–3 years of experience in marketing operations, campaign coordination, CRM support, marketing automation, or a related field
- Experience managing multi-channel marketing campaigns, including SMS, direct mail, and automated customer journeys
- Analytical and problem-solving skills
- Experience preparing or maintaining dashboards, reports, and performance metrics
- Proficiency with CRM and marketing automation platforms, preferably Salesforce or similar technologies
- Proficiency with Microsoft Excel and PowerPoint
- Experience with audience segmentation, targeting strategies, and campaign performance measurement
- Knowledge of data governance, data quality, and marketing data management best practices
- Ability to manage multiple projects, prioritize competing deadlines, and maintain attention to detail
- Experience collaborating across departments and communicating with internal stakeholders
- Strong project management, organizational, verbal, and written communication skills
- Experience working in project management platforms such as Asana
- Familiarity with Tableau or similar business intelligence platforms preferred
- Healthcare, patient engagement, or regulated industry experience preferred
Benefits
Comp & perks- Health and welfare benefit options
- Paid Time Off (minimum 20 days and up to 25 days per calendar year)
- 9 observed holidays
- Paid family leave
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Healthcare FSA
- Dependent Care FSA
- Limited Healthcare FSA
- Transportation and Parking FSAs
- Health Savings Accounts (HSAs)
- Matching 401(k) plan
- Training and professional growth opportunities
- Recognition opportunities