Content Marketing Manager

Amwell

. Produce member-facing content across Amwell’s service lines .

Posted 9/30/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in producing member-facing content with a focus on brand voice consistency and engagement metrics. Proficient in managing content strategy, production, and compliance within regulated healthcare environments.

Highest-signal resume keywords

Content Strategy DevelopmentHealthcare Content ExperienceAI-Assisted DraftingKnak Email CMS ProficiencyContent Library Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionContent Engagement MeasurementRegulated Content WritingEditorial JudgmentContent Throughput Management

Soft Skills

CollaborationJudgmentAdaptability

Tools & Technologies

KnakBrazeEmail CMS

Certifications & Qualifications

Identity Verification through Greenhouse Identity Verification

Industry Keywords

HealthcareHealth PlanBehavioral HealthAccessibility StandardsContent Library Restructuring

About the role

Key responsibilities & impact

Produce member-facing content across Amwell’s service lines
Own content strategy and production across service lines, the engagement showcase, and content libraries
Input email content into the Knak email CMS, including copy and image selection
Maintain the Engagement Hub content library
Produce case studies and enablement assets against account-owner designs
Direct AI-assisted drafting and contractor capacity for volume within approved content guidelines
Ensure brand-voice consistency across member-facing content
Drive content engagement across member-facing email and hub content
Meet content throughput and turnaround targets against briefs
Maintain brand voice and quality consistency across the library
Ensure service-line coverage against the content plan
Collaborate with account owners, campaign production, Commercialization, Compliance, and Legal while respecting defined scope boundaries

Requirements

What you’ll need

5+ years producing consumer, member, or patient-facing content at volume
Demonstrated ability to move a content engagement measure, not only to ship content on time
Experience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal
Experience directing freelance, agency, or contractor capacity against a brief
Working fluency with AI-assisted drafting, and the editorial judgment to hold quality across it
Comfort operating as shared capacity across competing internal demands
Candidates for this role are required to complete identity verification through Greenhouse Identity Verification powered by CLEAR during the interview process
Healthcare, health plan, or behavioral health content experience
Knak, Braze, or comparable content and email production platforms
Accessibility standards for member communications
Experience building or restructuring a content library

Benefits

Comp & perks

Flexible Personal Time Off (Vacation time)
401K match
Competitive healthcare, dental and vision insurance plans
Paid Parental Leave (Maternity and Paternity leave)
Employee Stock Purchase Program
Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
Free Subscription to the Calm App
Tuition Assistance Program
Pet Insurance
Virtual-first work environment
Work-life flexibility, including Summer Fridays and designated Mental Health Days
Opportunities for growth, development, stretching and learning