Amwell

Content Marketing Manager

• Produce member-facing content across Amwell’s service lines
• Own content strategy and production across service lines, the engagement showcase, and content libraries
• Input email content into the Knak email CMS, including copy and image selection
• Maintain the Engagement Hub content library
• Produce case studies and enablement assets against account-owner designs
• Direct AI-assisted drafting and contractor capacity for volume within approved content guidelines
• Ensure brand-voice consistency across member-facing content
• Drive content engagement across member-facing email and hub content
• Meet content throughput and turnaround targets against briefs
• Maintain brand voice and quality consistency across the library
• Ensure service-line coverage against the content plan
• Collaborate with account owners, campaign production, Commercialization, Compliance, and Legal while respecting defined scope boundaries

Digital Marketing

• Own Amwell's marketing web estate across SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline
• Own performance, conversion, delivery, compliance posture, cookie consent and tracking governance across the web properties
• Drive GEO and AI-answer discoverability alongside conventional search performance
• Define and sequence website build and development work delivered by Engineering
• Coordinate with the separate Design team on visual work
• Own the web roadmap and business case for its returns
• Measure conversion performance, GEO and AI-answer discoverability, web property speed and core experience measures, tracking-compliance coverage, roadmap delivery, and web contribution to demand and engagement funnels
• Direct work while Engineering owns development capacity and Design owns visual execution
• Maintain clear scope boundaries with page-content owners, Product, Engineering, Design, Brand and Corporate Marketing, external agency, and Demand Generation

Content Marketing Manager

Lead Digital Marketing Manager