FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing web properties, focusing on performance, conversion, and compliance while coordinating cross-functional teams. Proficient in technical SEO, analytics, and stakeholder management within regulated industries.
Highest-signal resume keywords
Web Performance ManagementTechnical SEO ExpertiseAnalytics FluencyWeb Compliance GovernanceMulti-Property Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingConversion OptimizationGEO MeasurementAI-Answer DiscoverabilityCMS MigrationWeb AnalyticsTracking GovernanceAccessibility ComplianceStakeholder ManagementRoadmap Development
Soft Skills
Cross-Functional CoordinationLeadershipCommunication
Certifications & Qualifications
Identity Verification through Greenhouse Identity Verification powered by CLEAR
Industry Keywords
Healthcare Web ExperienceRegulated IndustryMulti-Brand Estate Management
About the role
Key responsibilities & impact- Own Amwell's marketing web estate across SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline
- Own performance, conversion, delivery, compliance posture, cookie consent and tracking governance across the web properties
- Drive GEO and AI-answer discoverability alongside conventional search performance
- Define and sequence website build and development work delivered by Engineering
- Coordinate with the separate Design team on visual work
- Own the web roadmap and business case for its returns
- Measure conversion performance, GEO and AI-answer discoverability, web property speed and core experience measures, tracking-compliance coverage, roadmap delivery, and web contribution to demand and engagement funnels
- Direct work while Engineering owns development capacity and Design owns visual execution
- Maintain clear scope boundaries with page-content owners, Product, Engineering, Design, Brand and Corporate Marketing, external agency, and Demand Generation
Requirements
What you’ll need- 7+ years in web, digital marketing, or growth, with direct ownership of a web estate
- Track record of moving a conversion measure on owned properties, not only shipping site work
- Technical SEO depth and demonstrated engagement with GEO and AI-answer discoverability
- Experience directing engineering delivery without owning the engineering resource
- Web compliance and tracking governance experience, including consent management
- Analytics fluency sufficient to defend what the web numbers claim
- Ability to hold a roadmap across competing stakeholder demands from multiple pillars
- Healthcare or other regulated-industry web experience, including accessibility obligations (preferred)
- Multi-property or multi-brand estate management (preferred)
- CMS migration or replatforming experience (preferred)
- Experience establishing GEO measurement where no baseline existed (preferred)
- Candidates are required to complete identity verification through Greenhouse Identity Verification powered by CLEAR during the interview process
Benefits
Comp & perks- Flexible Personal Time Off (Vacation time)
- 401K match
- Competitive healthcare, dental and vision insurance plans
- Paid Parental Leave (Maternity and Paternity leave)
- Employee Stock Purchase Program
- Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
- Free Subscription to the Calm App
- Tuition Assistance Program
- Pet Insurance
- Virtual-first work environment
- Work-life flexibility, including Summer Fridays and designated Mental Health Days
- Opportunities for growth, development, stretching and learning