Web Analyst, Tracking Expert

anocus GmbH

. Develop and plan tracking concepts for clients .

Posted 10/25/2026full-timeRemote • GermanyJuniorMid-Level💰 €45,000 - €65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Google Tag Manager, Google Analytics 4, and Microsoft Clarity, with a strong focus on server-side tracking and data analysis. Capable of creating insightful dashboards and reports while supporting team development and client needs.

Highest-signal resume keywords

Google Tag ManagerGoogle Analytics 4Server-Side TrackingData AnalysisDashboard Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web AnalyticsTracking ImplementationData Warehouse DevelopmentAttribution ModelsConsent Banner Customization

Soft Skills

Proactive ApproachClient-FocusedStrong Communication SkillsIndependent WorkService Orientation

Tools & Technologies

Microsoft ClarityGoogle AdsAI Tools

Industry Keywords

Agency BackgroundSEA-Specific ToolsCompetitor AnalysisData-Driven InsightsBusiness Degree

About the role

Key responsibilities & impact

Develop and plan tracking concepts for clients
Take responsibility for Google Tag Manager (including server-side GTM) across all projects
Serve as the first point of contact for colleagues on Google Tag Manager topics
Implement server-side tracking with Stape
Independently identify and resolve issues in tracking setups for new and existing clients
Create tracking implementations for clients using Google Analytics 4 and Microsoft Clarity
Conduct regular analyses for clients and colleagues
Create complex reports for external and internal dashboards using available data sources
Support the Managing Director and gradually take over responsibility for the web analytics and tracking function
Further develop the data warehouse to enable improved analyses
Further develop internal tools based on the data warehouse using AI
Create dashboards and derive data-driven insights
Contribute to the professional and personal development of the team
Conduct an interview, case study, and final interview in Hamburg as part of the selection process

Requirements

What you’ll need

At least 2 years of practical experience in web analytics, GA4, and Google Tag Manager
A strong agency background is preferred
Highly proactive approach and a hands-on mentality
In-depth technical knowledge of Google Tag Manager, Google Analytics 4, and Microsoft Clarity
Basic understanding of Google Ads and online marketing
Willingness and ability to work with scripts and technical implementations
Experience with server-side tracking and other SEA-specific tools is an advantage
Knowledge of attribution models, consent banner customization, and competitor analysis
Client-focused, independent, structured, and goal-oriented approach to work
Strong service orientation
Strong data analysis and evaluation skills
Ability to create and evaluate meaningful dashboards and derive data-driven insights
Confident presence and professional demeanor
Strong communication skills
A completed degree in business, economics, or a comparable field of study/training is an advantage
Fluent written and spoken German and English; German is mandatory
Permanent residence in Germany

Benefits

Comp & perks

Permanent employment contract
Flat hierarchies and direct collaboration with the Managing Director
Professional development opportunities
Annual attendance at industry trade fairs or training courses
Access to an extensive internal knowledge wiki
Multi-day team meetings every quarter, including workshops and team-building activities
Apple MacBook, large monitor, and high-quality peripherals provided
Remote work from anywhere in Germany
Option to work from the Hamburg office
Occasional opportunity to work from another EU country
Flexible working hours
39-hour workweek with core hours Monday to Friday, 10:00 a.m.–3:00 p.m.
Part-time arrangements possible
30 days of vacation, plus one day off on your birthday and a half day on December 24 and 31—up to 32 vacation days in total
Urban Sports Club membership