Anon

Marketing

• Develop quarterly marketing plans for assigned client accounts based on business objectives, audiences, priorities, and performance goals
• Develop integrated campaigns and promotional strategies, including positioning, messaging, offers, channel strategy, rollout plans, and measurement
• Translate strategy into briefs and direction for Creative, Social Media, Web, Performance Marketing, PR, and other supporting teams
• Partner with the Director of Marketing on strategy, budgets, priorities, performance, and growth opportunities
• Own integrated marketing calendars and coordinate execution across email, social media, web, content, paid media, PR, events, and partnerships
• Manage or oversee day-to-day marketing activities for assigned accounts
• Coordinate internal teams, external specialists, and client stakeholders from planning through launch
• Monitor marketing performance and translate results into recommendations, optimizations, and next steps
• Provide strategic direction to specialists supporting paid media, SEO, website performance, analytics, and other digital acquisition channels
• Ensure campaign goals, audiences, budgets, creative, messaging, landing pages, tracking, and resources are in place
• Review channel performance and implement optimizations with specialists
• Ensure appropriate tracking, attribution, conversion events, and reporting
• Plan and coordinate photo, video, social content, and creative productions
• Support on-site content capture, events, activations, and other client marketing initiatives
• Coordinate production logistics including concepts, shot lists, talent, schedules, locations, and client readiness
• Collaborate with Creative and production partners to ensure assets support campaign objectives and brand standards
• Manage influencer, creator, and marketing partnership programs
• Identify and evaluate potential partners based on audience, brand alignment, content quality, and expected value
• Coordinate relationships, agreements, activations, deliverables, approvals, and content usage
• Track program performance and leverage partner and creator content across marketing channels
• Protect Fit and Plunge’s distinct identities, maintain elevated and consistent visual presence, and ensure cohesive storytelling across channels

Client Marketing Manager