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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Influencer Marketing and campaign management, with a strong focus on creator scouting, negotiation, and performance tracking. Proficient in utilizing TikTok and related platforms to drive successful marketing initiatives in the Beauty and Consumer Goods sectors.
Highest-signal resume keywords
Influencer MarketingCampaign ManagementCreator ScoutingPerformance TrackingNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingContent ValidationCampaign ExecutionAnalytics InterpretationCRM PlatformsExcelGoogle SheetsInfluencer AgreementsContent Usage RightsExclusivity Terms
Soft Skills
Attention to DetailClear CommunicationOrganizational SkillsProactivityTeamwork
Tools & Technologies
TikTok ShopTikTok Creator CenterHypeAuditorInfluencer Campaign Management Tools
Industry Keywords
BeautySkincareLifestyleConsumer GoodsCampaign Guidelines
About the role
Key responsibilities & impact- Execute Influencer Marketing and TikTok Shop campaigns from creator scouting and negotiation through operational follow-up and results reporting
- Identify and evaluate creators according to audience, content category, campaign objectives, and senior-team-defined profiles
- Contact, negotiate with, and manage 20–30 active creators during each campaign phase
- Coordinate fees, deliverables, publication dates, usage rights, exclusivity terms, and required documentation
- Develop and adapt campaign briefs according to client guidelines and platform requirements
- Request campaign materials, review content, and validate deliverables against approved briefs
- Coordinate feedback and content adjustments between creators, clients, and internal teams
- Monitor campaign timelines and ensure creators meet agreed publication dates
- Track sales and content performance by creator and identify optimization opportunities
- Coordinate adjustments to advertisements, content formats, or publication schedules
- Maintain records of creator information, negotiations, contracts, deliverables, and campaign results
- Prepare campaign reports, performance analyses, and presentations for clients and TikTok
- Participate in client meetings and provide updates on campaign progress, results, and operational challenges
- Coordinate with Creative, Paid Media, Account Management, Finance, and Legal teams
- Identify operational risks or delays and follow up until resolution
- Maintain relationships with creators, talent managers, and influencer agencies
- Stay informed about TikTok Shop updates, platform trends, creator formats, and Beauty-category best practices
Requirements
What you’ll need- 4+ years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, or related areas
- Previous experience executing influencer campaigns, preferably within the Beauty, Skincare, Lifestyle, or Consumer Goods categories
- Advanced English proficiency
- Bachelor’s degree in Marketing, Communication, Advertising, Public Relations, or a related field
- Strong knowledge of TikTok, TikTok Shop, Instagram, and influencer campaign management tools
- Experience in creator scouting, negotiation, campaign execution, content validation, and performance tracking
- Experience managing multiple creators and campaign deliverables simultaneously
- Knowledge of influencer agreements, content usage rights, exclusivity terms, and campaign guidelines
- Experience using CRM platforms and spreadsheets such as Excel and Google Sheets
- Familiarity with analytics and influencer management tools such as TikTok Creator Center, HypeAuditor, or similar platforms
- Ability to interpret campaign metrics, including reach, impressions, engagement, views, sales, conversion rates, and return on investment
- Experience communicating with clients, creators, talent managers, and internal teams
- Strong operational and organizational skills
- Attention to detail
- Clear, organized, and effective communication
- Negotiation skills
- Analytical thinking
- Sensitivity and empathy when working with creators
- Results-oriented
- Proactivity
- Teamwork
- Problem-solving
- Ability to manage multiple projects and deadlines simultaneously
- Ability to work under pressure
- Strong client-service orientation
Benefits
Comp & perks- Opportunity to develop and reach potential in a diverse and inclusive workplace
- Full-time employment