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Public Relations

• Support the execution of Public Relations and Influencer Marketing strategies for Beauty & Lifestyle clients
• Build and maintain media, influencer, and stakeholder databases
• Assist in creating press releases, media alerts, pitches, reports, and other communication materials
• Follow up with media contacts, influencers, and content creators
• Coordinate product send-outs, gifting initiatives, media seeding, and delivery tracking
• Support planning and logistics of events, product launches, press days, and influencer experiences
• Monitor media coverage and influencer content
• Prepare media coverage and campaign performance reports
• Conduct market research, trend analysis, and competitive benchmarking
• Follow up on pending tasks, client requests, and campaign deliverables
• Support administrative coordination of campaigns and projects

Public Relations, Influencer Marketing Assistant – Beauty, Lifestyle

Chief Marketing Officer

• Execute Influencer Marketing and TikTok Shop campaigns from creator scouting and negotiation through operational follow-up and results reporting
• Identify and evaluate creators according to audience, content category, campaign objectives, and senior-team-defined profiles
• Contact, negotiate with, and manage 20–30 active creators during each campaign phase
• Coordinate fees, deliverables, publication dates, usage rights, exclusivity terms, and required documentation
• Develop and adapt campaign briefs according to client guidelines and platform requirements
• Request campaign materials, review content, and validate deliverables against approved briefs
• Coordinate feedback and content adjustments between creators, clients, and internal teams
• Monitor campaign timelines and ensure creators meet agreed publication dates
• Track sales and content performance by creator and identify optimization opportunities
• Coordinate adjustments to advertisements, content formats, or publication schedules
• Maintain records of creator information, negotiations, contracts, deliverables, and campaign results
• Prepare campaign reports, performance analyses, and presentations for clients and TikTok
• Participate in client meetings and provide updates on campaign progress, results, and operational challenges
• Coordinate with Creative, Paid Media, Account Management, Finance, and Legal teams
• Identify operational risks or delays and follow up until resolution
• Maintain relationships with creators, talent managers, and influencer agencies
• Stay informed about TikTok Shop updates, platform trends, creator formats, and Beauty-category best practices

Public Relations, Influencer Marketing Assistant – Beauty, Lifestyle

Senior Influencer Marketing Executive, Beauty