Inside Sales Representative – Fuels & Lubricants

Anova

. Own the full sales cycle for Rest of Market prospects and customers in the Fuels & Lubricants industries, from first conversation through close, onboarding, expansion, and renewal .

Posted 10/8/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing the full sales cycle, including prospecting, negotiating, and closing deals in the Fuels & Lubricants industries. Proficient in value-based selling, customer onboarding, and integrating technical solutions with ERP systems.

Highest-signal resume keywords

B2B Sales ExperienceValue-Based SellingSalesforce ProficiencyContract NegotiationCustomer Onboarding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full Sales Cycle ManagementConsultative SellingROI PresentationTechnical Product ExplanationContract Finalization

Soft Skills

CommunicationProblem-SolvingCustomer Advocacy

Tools & Technologies

SalesforceHubSpotMicrosoft DynamicsERP Systems

Industry Keywords

Fuels & LubricantsIIoTTelemetrySaaSSupply Chain

Tech Stack

Tools & technologies

CloudERP

About the role

Key responsibilities & impact

Own the full sales cycle for Rest of Market prospects and customers in the Fuels & Lubricants industries, from first conversation through close, onboarding, expansion, and renewal
Source prospects, work inbound leads, and partner with BDRs to qualify and accept handoffs
Lead executive-level discovery and value-based presentations connecting Anova's IIoT tank-monitoring and telemetry capabilities to customer challenges and quantify ROI
Scope solutions, run product demonstrations, and remove technical barriers to closing with Sales Engineers
Negotiate and finalize pricing and contract terms, complete order details, and hand off to deployment
Lead onboarding and deployment, define success criteria, identify key contacts, configure reporting, set customers up in the platform, and track installation progress
Lead customer training and train designated customer trainers on installation
Integrate tank monitoring with customers' ERP systems through compatibility review and user training
Conduct regular health check-ins, resolve issues, configure reporting, and serve as an escalation point for Tier 1 installation or technical issues
Grow accounts through performance assessment, internal advocacy, value-added products, and expansion opportunities
Build renewal plans six months before contract end, flag risks, and secure renewal terms
Manage pipeline and forecast, maintaining current opportunity and account data in Salesforce
Maintain expertise in Anova's IIoT product portfolio, competitive landscape, and Fuels & Lubricants best practices

Requirements

What you’ll need

Bachelor's degree or equivalent combination of education and professional experience
3+ years of B2B sales experience in a quota-carrying role
Track record of consistently meeting or exceeding quota
Experience managing a full sales cycle from prospecting through close
Experience with value-based, consultative selling and presenting ROI-driven business cases to owners and executive-level decision makers
Experience negotiating and finalizing contract terms and pricing
Strong working knowledge of a modern CRM, such as Salesforce, HubSpot, or Microsoft Dynamics
Comfort learning and explaining technical products, including hardware and cloud-based software platforms
Preferred: Experience selling into the Fuels & Lubricants industries
Preferred: Experience in inventory, logistics, or asset management fields, such as supply chain or distribution
Preferred: Experience in IIoT, industrial technology, SaaS, telemetry, or monitoring solutions
Preferred: Experience with customer onboarding, training, account management, or renewals
Preferred: Familiarity with ERP systems or software integration

Benefits

Comp & perks

Competitive compensation and reward strategies
Health and finance benefits
Recognition and reward
Opportunities for growth and advancement