Growth Marketing Manager – Business, Government

Anthology Careers

. Drive campaign execution for Blackboard’s new-logo pipeline in the Business & Government market .

Posted 10/6/2026full-timeRemote • United StatesMid-LevelSenior💰 $86,900 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and growth marketing, with a focus on integrated campaign execution and performance analysis. Proficient in leveraging AI workflows and intent data to optimize marketing strategies and drive pipeline contributions.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)HubSpot or MarketoSalesforceAI Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign ExecutionPipeline Contribution TrackingEvent ManagementData-Driven Performance ReviewMulti-Touch AttributionLead RoutingCampaign OptimizationContent CreationAudience SegmentationPerformance Reporting

Soft Skills

Strong Written CommunicationCross-Functional InfluenceIndependent Operation

Tools & Technologies

HubSpotMarketoSalesforce6senseDemandbase

Industry Keywords

EdTechSaaSB2B MarketingGovernment/Public Sector MarketingAI-Generated Research

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Drive campaign execution for Blackboard’s new-logo pipeline in the Business & Government market
Translate GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns
Own end-to-end campaign planning and delivery from brief through launch and performance reporting
Collaborate with Product Marketing, Marketing Intelligence, Marketing Operations, Sales, Customer Growth & Advocacy, Brand, and Creative teams
Manage integrated campaign calendars for new-logo acquisition against pipeline targets
Execute campaigns across paid media, email, content syndication, webinars, and field events
Design and run account-based marketing programs for target accounts
Support Blackboard’s visibility in AI-generated research environments and coordinate GEO themes
Build AI-enabled workflows for campaign analysis, personalization, and optimization
Coordinate regional field activations, road shows, executive dinners, partner-hosted events, and BbT
Track event attribution against pipeline sourced, influenced, and closed-won contribution
Own a direct pipeline contribution target and review performance weekly
Use intent data and buying signals to prioritize audiences and personalize outreach
Maintain multi-touch attribution with Marketing Intelligence and Marketing Operations
Flag customer expansion signals to the Customer Growth & Advocacy team
Develop landing pages, nurture emails, one-pagers, digital ads, event briefs, executive guides, and post-event nurture sequences
Coordinate list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce
Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI
Test and optimize messaging, creative, calls to action, and audience segments
Present campaign results and recommendations in weekly pipeline reviews

Requirements

What you’ll need

5+ years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned
Hands-on ABM experience, including account-level play tailoring and impact measurement
Experience executing conference presence and regional programs, managing event budgets, and tracking post-event results
AI-forward mindset, including use of AI workflows or automations to improve campaign efficiency
Data-driven approach to reviewing performance and making adjustments
Strong working knowledge of HubSpot or Marketo and Salesforce
Experience with intent data platforms such as 6sense or Demandbase
Experience working with paid media agencies and coordinating creative production
Ability to operate independently in a fast-moving organization
Strong written communication skills
Cross-functional influence with Sales
Fluency in written and spoken English
Preferred: experience marketing to corporate or government/public sector audiences
Preferred: familiarity with GEO and AI-generated answers
Preferred: experience with AI SDR platforms or outbound sequencing tools
Preferred: background contributing to flagship customer events or user conferences
Must be legally authorized to work in the country where the role is based; no visa sponsorship or immigration support