Senior Events Manager

Anthology Careers

. Own Blackboard’s global events strategy, calendar, prioritization framework, budget, and end-to-end execution .

Posted 10/9/2026full-timeRemote • United StatesSenior💰 $105,200 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing global events strategies, including budget management, vendor negotiations, and performance measurement. Proficient in building relationships across sales and marketing teams to drive pipeline growth and customer engagement in the Higher Education and Business & Government sectors.

Highest-signal resume keywords

Event Marketing ExperienceGlobal Events Program ManagementBudget Management and ROI ReportingProject Management SkillsData-Driven Events Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Strategy DevelopmentBudget ForecastingVendor NegotiationCRM Pipeline TrackingEvent Performance AnalysisEvent Taxonomy CreationRegistration Infrastructure ManagementPost-Event DebriefingEvent-Specific Enablement MaterialsCost-Per-Opportunity Tracking

Soft Skills

Excellent Written CommunicationExcellent Verbal Communication

Tools & Technologies

SalesforceHubSpotAI-Assisted Event Tools

Industry Keywords

Higher EducationBusiness & GovernmentEdTechSaaSAccount-Based MarketingEvent Engagement ProgrammingCustomer RetentionNew Logo AcquisitionCompetitive Event LandscapesRegional Consortia

About the role

Key responsibilities & impact

Own Blackboard’s global events strategy, calendar, prioritization framework, budget, and end-to-end execution
Translate GTM priorities into event programs supporting new logo acquisition, customer retention, adoption, and expansion
Build and maintain an events taxonomy and prioritization model based on pipeline potential, audience alignment, competitive presence, and past performance
Manage event spending, forecasting, ROI measurement, vendor relationships, contract negotiations, and agency or contract staff engagements
Track cost-per-opportunity and cost-per-customer-engagement metrics and report budget variance to the VP, GTM Marketing
Own venue and vendor selection, registration infrastructure, booth and experience design, staffing, shipping, on-site coordination, and post-event wrap-up
Create scalable execution playbooks across event types and geographies
Direct local and contract staff as needed
Build pre-event outreach, registration campaigns, during-event engagement programming, and post-event follow-up sequences
Partner with Revenue Marketing on demand generation, account targeting, and pipeline creation
Work with Customer Marketing on nurture tracks tied to adoption, retention, and cross-sell outcomes
Align event communications with GTM positioning and PMM-approved messaging
Build operational relationships with Sales, CSMs, Sales Enablement, and Solution Engineering
Create event-specific enablement materials, target account lists, talking points, competitive context, and meeting scheduling infrastructure
Set event goals for pipeline, meetings, customer engagements, and new contacts
Maintain an events performance dashboard integrated with Salesforce and HubSpot where applicable
Conduct post-event debriefs and present performance and ROI analysis to marketing leadership
Coordinate with Marketing Operations on attribution, lead routing, and data capture

Requirements

What you’ll need

8–10 years of event marketing experience
Track record of owning global events programs that contribute measurable pipeline
Experience building and managing events that generate new logo pipeline, ideally in Higher Education and/or Business & Government sectors
Familiarity with the Higher Ed market calendar, including EDUCAUSE, regional consortia, government technology conferences, and sector-specific convenings
Experience building structured working relationships with Sales, CSM, Sales Enablement, and Solution Engineering teams
Experience managing six- or seven-figure event budgets, negotiating vendor contracts, and reporting ROI to senior leadership
Strong project management skills and ability to manage multiple simultaneous events across geographies
Data-driven events measurement experience, including CRM pipeline tracking and structured post-mortems
Experience directing contract and local event staff
Excellent written and verbal communication skills
Experience marketing to Higher Education and Business & Government audiences (preferred)
Familiarity with EdTech or SaaS competitive event landscapes (preferred)
Experience in centralized marketing after distributed or regional field marketing (preferred)
Experience integrating events into ABM programs (preferred)
Exposure to AI-assisted event tools (preferred)
Must be legally authorized to work in the country where the role is based
Must maintain work authorization for the duration of employment
Visa sponsorship or immigration support is not provided