Senior Growth Marketing Manager – Business & Government

Anthology Careers

. Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment, with pipeline targets for every program .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $105,200 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B demand generation and growth marketing, with a focus on integrated campaign execution, account-based marketing, and data-driven performance analysis. Proficient in leveraging AI-native workflows and multi-channel strategies to optimize audience engagement and pipeline contribution.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Campaign Performance AnalysisHubSpot or Marketo ProficiencyEvent Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Integrated Campaign ExecutionPipeline Contribution MeasurementAudience PersonalizationMulti-Touch AttributionData-Driven Decision MakingPost-Event Attribution ModelingLead Segmentation and RoutingPerformance OptimizationCreative Production CoordinationIntent Data Utilization

Soft Skills

Strong Written CommunicationCross-Functional CollaborationIndependent Operation

Tools & Technologies

HubSpotSalesforceMarketo6senseDemandbase

Industry Keywords

EdTechSaaSB2B MarketingGovernment/Public-Sector MarketingAI-Generated Workflows

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment, with pipeline targets for every program
Translate GTM positioning and competitive differentiation into audience-specific campaign narratives and assets
Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events
Design and run ABM programs for target accounts
Support Blackboard visibility in AI-generated research environments and coordinate buyer-search themes
Build AI-native workflows for campaign analysis, audience personalization, and performance optimization
Coordinate regional field activation programs tied to account or geography-specific pipeline goals
Contribute to BbT26, Blackboard’s flagship customer event
Build post-event attribution models measuring sourced, influenced, and closed-won pipeline
Own a direct pipeline contribution target and review performance weekly
Define campaign-level pipeline targets and track performance with Marketing Intelligence
Use intent data and buying signals to prioritize audiences and personalize outreach
Build and maintain multi-touch attribution across the funnel
Flag expansion signals to the Customer Growth & Advocacy team
Brief and collaborate on landing pages, nurture emails, one-pagers, digital ads, and field assets
Coordinate lead segmentation, routing, and campaign tracking in HubSpot and Salesforce
Align sales enablement and campaign messaging with Product Marketing
Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI
Test and optimize messaging, creative, CTAs, and audience segments
Present results and recommendations at weekly pipeline reviews
Collaborate across Sales, Customer Success, Marketing, Brand, Creative, and other teams

Requirements

What you’ll need

8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned
Real ABM experience designing and measuring account-level programs
Experience managing conference presence, regional programs, event budgets, and post-event attribution end-to-end
Experience building AI-native workflows and automations, with demonstrable results
Data-driven approach to reviewing performance and adjusting campaigns
Strong working knowledge of HubSpot or Marketo and Salesforce
Experience with intent data platforms such as 6sense, Demandbase, or similar
Experience managing paid-media agencies and coordinating creative production
Ability to operate independently in a fast-moving organization
Strong written communication skills
Cross-functional influence with Sales and other teams
Fluency in written and spoken English
Candidates must be legally authorized to work in the country where the role is based; no visa sponsorship or immigration support
Preferred: experience marketing to corporate or government/public-sector audiences
Preferred: familiarity with GEO and AI-generated answers
Preferred: experience with AI SDR platforms or outbound sequencing tools
Preferred: background contributing to flagship customer events or user conferences