Growth Marketing Manager – Business & Government

Anthology Inc

. Drive campaign execution for Blackboard’s new-logo pipeline in the Business & Government market .

Posted 10/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $86,900 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and growth marketing, with a focus on integrated campaign execution and performance analysis. Proficient in leveraging AI tools and data-driven strategies to optimize marketing efforts and drive pipeline contributions.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Campaign Performance AnalysisHubSpot or MarketoSalesforce

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign ExecutionPipeline Contribution TrackingEvent Marketing OwnershipAI-Enabled WorkflowsIntent Data AnalysisMulti-Touch AttributionLead RoutingCampaign TrackingPerformance OptimizationData-Driven Decision Making

Soft Skills

Strong Written CommunicationCross-Functional Team InfluenceIndependent Operation

Tools & Technologies

HubSpotSalesforceMarketo6senseDemandbase

Industry Keywords

EdTechSaaSB2B MarketingGovernment Sector MarketingCustomer Events

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Drive campaign execution for Blackboard’s new-logo pipeline in the Business & Government market
Translate GTM positioning and segment strategy into integrated, multi-channel demand-generation campaigns
Own end-to-end campaign planning and delivery from brief through launch and performance reporting
Execute campaigns across paid media, email, content syndication, webinars, and field events
Design and run ABM programs for target accounts
Support Blackboard’s visibility in AI-generated research environments and coordinate buyer-search themes
Build and use AI-enabled workflows for campaign analysis, audience personalization, and performance optimization
Coordinate regional field activations, road shows, executive dinners, and partner-hosted events tied to pipeline goals
Contribute to BbT, Blackboard’s flagship customer event
Track event attribution against pipeline sourced, influenced, and closed-won contribution
Own a direct pipeline contribution target and course-correct underperforming programs
Use intent data and buying signals to prioritize audiences and personalize outreach
Maintain multi-touch attribution with Marketing Intelligence and Marketing Operations
Flag customer expansion signals to the Customer Growth & Advocacy team
Collaborate on landing pages, nurture emails, one-pagers, digital ads, and field-specific assets
Coordinate list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce
Align campaign messaging with Product Marketing and support sales enablement
Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI
Test and optimize messaging, creative, calls to action, and audience segments
Present results and recommendations at weekly pipeline reviews
Collaborate across Sales, Customer Success, Marketing Intelligence, Marketing Operations, Product Marketing, Brand, Creative, and Events

Requirements

What you’ll need

5+ years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
Proven track record building and executing integrated campaigns that generate measurable pipeline contribution
Hands-on ABM experience, including account-level play customization and impact measurement
Field and event marketing ownership, including conference presence, regional programs, event budgets, and post-event results
Experience using AI tools and building AI-enabled workflows or automations to improve campaign efficiency
Data-driven approach to reviewing performance and making adjustments
Strong working knowledge of HubSpot or Marketo and Salesforce, including lead flows, campaign tracking, and attribution
Experience with intent data platforms such as 6sense or Demandbase
Experience working with paid-media agency partners and coordinating creative production
Ability to operate independently in a fast-moving organization
Strong written communication skills
Ability to influence cross-functional teams, including Sales
Fluency in written and spoken English
Candidates must be legally authorized to work in the United States and maintain that authorization; no visa sponsorship or immigration support
Preferred: experience marketing to corporate or government/public sector audiences
Preferred: familiarity with GEO and AI-generated-answer optimization
Preferred: experience with AI SDR platforms or outbound sequencing tools
Preferred: background contributing to flagship customer events or user conferences