Senior Events Manager

Anthology Inc

. Own Blackboard’s global events strategy, calendar, prioritization framework, budget, and execution infrastructure .

Posted 10/9/2026full-timeRemote • United StatesSenior💰 $105,200 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing global events programs, including budget management, vendor negotiations, and performance analysis. Proficient in building strategic relationships across sales and marketing teams to drive pipeline generation and customer engagement.

Highest-signal resume keywords

Event Marketing ExperienceBudget ManagementProject ManagementData-Driven MeasurementHigher Education Market Familiarity

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Strategy DevelopmentROI MeasurementContract NegotiationPipeline GenerationEvent Logistics ManagementPerformance Dashboard CreationSales Enablement Material DevelopmentPre-Event Outreach CampaignsPost-Event AnalysisEvent Taxonomy Building

Soft Skills

Excellent Communication SkillsRelationship BuildingTeam Leadership

Tools & Technologies

SalesforceHubSpot

Industry Keywords

Higher EducationBusiness & Government SectorsEDUCAUSEEvent BudgetingVendor Management

About the role

Key responsibilities & impact

Own Blackboard’s global events strategy, calendar, prioritization framework, budget, and execution infrastructure
Determine which conferences, owned events, and partner activations Blackboard invests in and align them to GTM objectives
Build event taxonomies distinguishing pipeline-generation events from retention and expansion events
Manage event budget, forecasting, ROI measurement, vendor relationships, contract negotiations, and agency or contract staff engagements
Own event logistics, including venue and vendor selection, registration, booth and experience design, staffing, shipping, on-site coordination, and post-event wrap-up
Build scalable execution playbooks across event types and geographies
Direct local and contract staff as needed
Build pre-event outreach, registration campaigns, during-event engagement programming, and post-event follow-up sequences
Partner with Revenue Marketing on demand generation and account targeting
Work with Customer Marketing on post-event nurture tracks tied to adoption, retention, and cross-sell outcomes
Build operational relationships with Sales, CSMs, Sales Enablement, and Solution Engineering
Create event-specific Sales and CSM enablement materials and feedback loops
Set event goals for pipeline, meetings, customer engagements, and new contacts
Maintain an events performance dashboard integrated with Salesforce and HubSpot where applicable
Conduct post-event debriefs and present performance and ROI analysis to marketing leadership
Coordinate with PMM, Revenue Marketing, Customer Marketing, and Marketing Operations on positioning, attribution, lead routing, and data capture

Requirements

What you’ll need

8–10 years of event marketing experience with a track record of owning global events programs that contribute measurable pipeline
Experience building and managing events that generate new logo pipeline, ideally in Higher Education and/or Business & Government sectors
Deep familiarity with the Higher Ed market calendar, including EDUCAUSE, regional consortia, government technology conferences, and sector-specific convenings
Ability to build and manage structured working relationships with Sales, CSM, Sales Enablement, and Solution Engineering teams
Experience managing six- or seven-figure events budgets, negotiating vendor contracts, and reporting ROI to senior leadership
Strong project management skills, including building playbooks and managing multiple simultaneous events across geographies
Data-driven events measurement experience, including CRM pipeline tracking and structured post-mortems
Experience directing contract and local event staff
Excellent written and verbal communication skills
Candidates must be legally authorized to work in the country where the role is based and maintain that authorization throughout employment
No visa sponsorship or immigration support is provided