Senior Growth Marketing Manager – Business, Government

Anthology Inc

. Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment .

Posted 10/22/2026full-timeRemote • United StatesSenior💰 $105,200 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and growth marketing, with a strong focus on integrated campaign execution, account-based marketing, and data-driven performance analysis. Proficient in leveraging AI-native workflows and multi-channel strategies to optimize audience engagement and pipeline contribution.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based Marketing (ABM)Campaign Performance AnalysisHubSpot or Marketo ProficiencyEvent Marketing Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign ExecutionPipeline Contribution MeasurementAudience PersonalizationMulti-Touch AttributionData-Driven Decision MakingCampaign Asset DevelopmentLead Segmentation and RoutingPerformance Metrics ReviewAI-Native Workflow BuildingPost-Event Attribution Modeling

Soft Skills

Strong Written CommunicationCross-Functional CollaborationIndependent Operation in Fast-Paced Environments

Tools & Technologies

HubSpotSalesforceMarketo6senseDemandbase

Industry Keywords

EdTechSaaSB2B MarketingGovernment/Public-Sector MarketingEvent Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment
Translate GTM positioning and competitive differentiation into audience-specific campaign narratives and assets
Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events
Design and run ABM programs for target accounts
Support visibility in AI-generated research environments and coordinate buyer-search themes
Build AI-native workflows for campaign analysis, audience personalization, and performance optimization
Coordinate regional field activation programs tied to pipeline goals
Contribute to Blackboard’s flagship customer event, BbT26
Build post-event attribution models measuring pipeline sourced, influenced, and closed-won contribution
Own a direct pipeline contribution target and review performance weekly
Define campaign-level pipeline targets and track performance
Use intent data and buying signals to prioritize audiences and personalize outreach
Build and maintain multi-touch attribution across the funnel
Flag expansion signals to the Customer Growth & Advocacy team
Develop campaign assets including landing pages, nurture emails, one-pagers, and digital ads
Coordinate lead segmentation, routing, and campaign tracking in HubSpot and Salesforce
Align with Product Marketing on sales enablement and campaign messaging
Develop field-specific assets connecting events to campaign pipeline
Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI
Test and optimize messaging, creative, CTAs, and audience segments
Present results and recommendations in weekly pipeline reviews
Collaborate across Sales, Customer Success, Marketing, Events, Content, Brand, Creative, and Marketing Intelligence

Requirements

What you’ll need

8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned
Real ABM experience designing and measuring account-based programs
Field and event marketing ownership, including conference presence, regional programs, event budgets, and post-event attribution
Experience building AI-native workflows and automations
Data-driven mindset with ability to review performance metrics and make adjustments
Strong working knowledge of HubSpot or Marketo and Salesforce
Experience with intent data platforms such as 6sense, Demandbase, or similar
Experience managing paid-media agencies and coordinating creative production
Ability to operate independently in a fast-moving organization
Strong written communication
Cross-functional influence with Sales
Fluency in written and spoken English
Experience marketing to corporate or government/public-sector audiences preferred
Familiarity with GEO and optimizing content for AI-generated answers preferred
Experience with AI SDR platforms or outbound sequencing tools preferred
Background contributing to flagship customer events or user conferences preferred
Must be legally authorized to work in the country where the role is based
Company does not provide visa sponsorship or immigration support