Product Marketing Manager

Anza

. Drive sales growth and platform adoption through clear positioning, compelling content, and sales enablement .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS product marketing, including end-to-end management of product launches and releases, while effectively collaborating with cross-functional teams. Proficient in creating compelling content and training materials to drive sales enablement and platform adoption.

Highest-signal resume keywords

B2B SaaS Product MarketingCross-Functional GTM LeadershipSales Training and EnablementWebinar Content CreationCustomer Interview Conducting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Launch ManagementCompetitive PositioningCustomer Persona SegmentationData AnalysisProject Management

Soft Skills

CollaborationInterpersonal SkillsOrganizational SkillsAnalytical Mindset

Tools & Technologies

AI for ResearchData Analysis Tools

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Solar Industry ExperienceEnergy Storage Industry ExperienceProduct Marketing Best Practices

About the role

Key responsibilities & impact

Drive sales growth and platform adoption through clear positioning, compelling content, and sales enablement
Project manage cross-functional teams to plan and execute launches for product features, service offerings, and go-to-market strategy changes
Write product release materials, demo scripts, and knowledge center articles
Track launch impact, win rates, and sales asset usage to refine positioning and enablement
Maintain Anza’s value proposition and create audience-appropriate messaging for products and personas
Develop and maintain customer persona segmentation
Lead competitive positioning and maintain knowledge of Anza’s competitive landscape
Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points
Serve as the daily point person for sales on the demo environment, positioning, and customer proof points
Conduct customer interviews and develop case studies, testimonials, references, and videos
Build and maintain a library of customer proof points organized by vertical, persona, and success metric
Create webinar slide content and moderate prospect and client webinars
Coordinate internal subject-matter experts and client speakers
Create videos for the platform user knowledge center
Act as marketing’s primary liaison to the product team
Advise on in-platform terminology and UX copy
Identify new visuals needed for websites, collateral, emails, social media, and other channels

Requirements

What you’ll need

Bachelor’s degree
3–5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end
Experience leading cross-functional GTM teams for product launches or releases
Experience leading sales and internal training
Experience conducting customer interviews
Experience moderating and creating webinar content
In-depth knowledge of product marketing best practices and commitment to staying current on trends
Strong collaboration and interpersonal skills
Strong organizational and project management skills
Analytical mindset and comfort with data
Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts
Nice to have: 2+ years of solar or energy storage industry experience
Application requirements: 1 launch or release plan; 1 sales training or enablement asset; 1 messaging or positioning document

Benefits

Comp & perks

Attractive equity program
Medical, dental, vision, health, life, and disability insurance
Comprehensive wellness program
401(k) plan with company match and immediate vesting
Continuing education and professional development assistance
Self-managed flexible work schedules
Self-managed time-off policies