Anza

Content Writer

• Write ongoing supplier updates, supplier page content, and technology trend analysis for platform users
• Write blogs, case studies, and quarterly reports to support marketing and sales goals
• Author insight articles, whitepapers, and other content for Anza’s platform users
• Produce slide decks for customer reports and marketing webinars
• Develop working relationships with Anza suppliers and internal data and subject matter experts
• Attend relevant supplier and internal cross-functional meetings to identify insights and content opportunities
• Develop understanding of Anza’s products, services, competitors, value proposition, and target audiences
• Collaborate with strategic sourcing and engineering teams on supplier data, market and technology changes, and platform insights
• Partner with product marketing to obtain data analysis, platform visuals, and customer insights
• Partner with the marketing designer to develop visuals that enhance written content
• Partner with marketing team members on SEO analysis and campaign alignment
• Review content performance with marketing and product teams
• Identify under-performing content and recommend improvements to impact and engagement

Product Marketing

• Drive sales growth and platform adoption through clear positioning, compelling content, and sales enablement
• Project manage cross-functional teams to plan and execute launches for product features, service offerings, and go-to-market strategy changes
• Write product release materials, demo scripts, and knowledge center articles
• Track launch impact, win rates, and sales asset usage to refine positioning and enablement
• Maintain Anza’s value proposition and create audience-appropriate messaging for products and personas
• Develop and maintain customer persona segmentation
• Lead competitive positioning and maintain knowledge of Anza’s competitive landscape
• Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points
• Serve as the daily point person for sales on the demo environment, positioning, and customer proof points
• Conduct customer interviews and develop case studies, testimonials, references, and videos
• Build and maintain a library of customer proof points organized by vertical, persona, and success metric
• Create webinar slide content and moderate prospect and client webinars
• Coordinate internal subject-matter experts and client speakers
• Create videos for the platform user knowledge center
• Act as marketing’s primary liaison to the product team
• Advise on in-platform terminology and UX copy
• Identify new visuals needed for websites, collateral, emails, social media, and other channels

Content Writer

Product Marketing Manager