Gaming & Consumer Marketing Lead, Europe

AOC International Europe B.V.

. Own the European gaming and consumer marketing strategy and annual plan across AOC, AGON, Philips Monitors and Evnia.

Posted 9/24/2026full-timeAmsterdam • NetherlandsSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing European gaming and consumer marketing strategies, with a strong focus on brand positioning, performance KPIs, and team leadership. Proficient in analyzing market trends and consumer behavior to drive product visibility and sell-through across diverse channels.

Highest-signal resume keywords

Gaming Marketing ExperienceConsumer Marketing StrategyTeam LeadershipBudget ManagementPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingProduct PositioningMarket AnalysisKPI ManagementSell-Through Optimization

Soft Skills

Commercial AwarenessTeam DevelopmentStakeholder Communication

Tools & Technologies

Social Media ManagementContent Management Systems

Industry Keywords

Gaming AudienceConsumer ElectronicsFast-Moving TechnologyEuropean MarketsConsumer Partnerships

About the role

Key responsibilities & impact

Own the European gaming and consumer marketing strategy and annual plan across AOC, AGON, Philips Monitors and Evnia.
Develop and challenge country plans against local sales goals, business priorities and market opportunities.
Track competitors, gaming trends, consumer behaviour and market developments.
Shape product positioning and drive brand consistency across consumer-facing activity.
Own the quality, relevance and visibility of consumer-facing website content.
Direct social-channel content with Communications & Advertising.
Lead gaming and consumer product launches across European markets.
Own gaming and consumer partnerships and evaluate their impact and activation.
Lead presence at relevant consumer events and tradeshows.
Improve product visibility, conversion and sell-through across retail and e-tail partners.
Lead, prioritise and develop the Consumer Marketing team.
Own performance KPIs and the marketing budget.
Set B2C strategic direction with Communications & Advertising.
Report performance and review results with the Director and European markets.

Requirements

What you’ll need

Strong professional experience in gaming marketing, with a genuine understanding of the gaming audience, ecosystem and category.
Substantial consumer marketing experience, ideally within consumer electronics, gaming or another fast-moving technology category.
Track record of owning brand and product marketing across multiple European markets.
Experience leading and developing a small team.
Strong commercial awareness and understanding of how marketing activity translates into sell-through.
Confidence owning budgets, KPIs and performance reporting for senior stakeholders.
Fluent English; another European language is an advantage.
Willingness to travel within Europe for events and market visits.