AOC International Europe B.V.

Marketing

• Own the European gaming and consumer marketing strategy and annual plan across AOC, AGON, Philips Monitors and Evnia.
• Develop and challenge country plans against local sales goals, business priorities and market opportunities.
• Track competitors, gaming trends, consumer behaviour and market developments.
• Shape product positioning and drive brand consistency across consumer-facing activity.
• Own the quality, relevance and visibility of consumer-facing website content.
• Direct social-channel content with Communications & Advertising.
• Lead gaming and consumer product launches across European markets.
• Own gaming and consumer partnerships and evaluate their impact and activation.
• Lead presence at relevant consumer events and tradeshows.
• Improve product visibility, conversion and sell-through across retail and e-tail partners.
• Lead, prioritise and develop the Consumer Marketing team.
• Own performance KPIs and the marketing budget.
• Set B2C strategic direction with Communications & Advertising.
• Report performance and review results with the Director and European markets.

Gaming & Consumer Marketing Lead, Europe