Demand Generation Manager

ApartmentIQ

. Own and execute day-to-day demand generation programs for MavenAI .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in B2B marketing with a focus on demand generation and customer acquisition, utilizing a systems-oriented approach to optimize multi-channel campaigns and drive measurable revenue impact.

Highest-signal resume keywords

B2B MarketingDemand GenerationAccount-Based Marketing (ABM)Marketing Automation PlatformsCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation CampaignsCustomer Acquisition CampaignsPaid Social AdvertisingEmail MarketingSearch Engine Optimization (SEO)Outbound MarketingCampaign TrackingLead ScoringConversion Rate OptimizationPipeline Forecasting

Soft Skills

CollaborationExecution BiasSystems Orientation

Tools & Technologies

HubSpotSalesforceLinkedIn Campaign ManagerAI Productivity Tools

Industry Keywords

High-Growth StartupTechnology CompanyMulti-Channel CampaignsRevenue ImpactPipeline Predictability

About the role

Key responsibilities & impact

Own and execute day-to-day demand generation programs for MavenAI
Execute digital, content, events, direct mail, and outbound initiatives
Drive expansion into new verticals and conversion of high-value accounts
Deliver measurable revenue impact and improve pipeline predictability
Deploy multi-channel demand generation and ABM campaigns across key segments and buying committees
Implement target account lists, build segments, and deploy full-funnel campaign plays
Test and optimize channels, ad creatives, and audiences
Optimize landing pages, forms, CTAs, and campaign messaging for conversion
Run experimentation cycles on ad copy, creative assets, and outbound tactics
Monitor and report campaign ROI, conversion rates, and pipeline velocity
Ensure campaign tracking, lead routing, lead scoring, and attribution with Marketing and RevOps
Track ad spend and campaign forecasting
Increase the predictability and reliability of pipeline contribution

Requirements

What you’ll need

5+ years of hands-on experience in B2B marketing, focused on demand generation and customer acquisition campaigns
Experience in a fast-paced, high-growth startup or technology company environment
Deep tactical expertise in at least 2 growth channels, such as Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support
Execution-biased, systems-oriented marketing approach
Strong working knowledge of marketing automation platforms, CRM systems, and marketing technologies including HubSpot, Salesforce, LinkedIn Campaign Manager, and AI productivity tools
Excellent collaboration with Sales, SDRs, and marketing team members
Must be authorized to work for any employer in the U.S.
Employment visa sponsorship is unavailable

Benefits

Comp & perks

Fully remote work from home across most of the U.S., with in-person offsites
Competitive salary
Flexible vacation policy
Dedicated paid parental leave
Medical, Dental, and Vision insurance plans for employees and families
100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance
Supplemental insurance
Specialized pet insurance coverage
401k Program