VP, Sales

Apella

. Set and execute Apella's national sales strategy across enterprise health systems, IDNs, and large hospital networks .

Posted 10/15/2026full-timeRemote • United StatesLead💰 $250,000 - $350,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in enterprise sales leadership, with a proven ability to build and scale sales teams while driving new business acquisition in the healthcare sector. Possesses strong negotiation skills and the capability to manage complex, multi-stakeholder sales processes effectively.

Highest-signal resume keywords

Enterprise Sales ExperienceSales Leadership ExperienceNew Logo AcquisitionHealthcare Sales ExpertiseMulti-Stakeholder Negotiation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentQuota AccountabilitySales Process EstablishmentSales Playbook ExecutionContract StructuringRFP ManagementTeam BuildingTerritory DesignSales Performance CoachingLong-Cycle Sales Expertise

Soft Skills

Leadership PresenceMentoringCoachingInfluencing

Industry Keywords

MedTechHealthcare Capital EquipmentComplex Healthcare SaaSIDNsHospital NetworksC-Suite RelationshipsSurgical Outcomes ImprovementStartup Environment Adaptability

About the role

Key responsibilities & impact

Set and execute Apella's national sales strategy across enterprise health systems, IDNs, and large hospital networks
Lead and develop a team of 6 direct reports across national territories
Hold the sales team accountable to quota and coach them to achieve it
Build and scale Apella's sales function, including hiring representatives and designing territory and organizational structures
Establish sales processes and infrastructure for a larger team
Refine and execute a repeatable sales playbook, messaging, deal stages, and qualification criteria
Own executive-level relationships with C-suite leaders, surgeons, OR directors, IT teams, and hospital administrators
Lead or oversee negotiations, RFPs, and contract structuring for multi-million-dollar, system-wide deals
Partner strategically with marketing, product, R&D, and customer success to shape go-to-market and accelerate adoption
Represent Apella externally as a credible, trusted industry voice

Requirements

What you’ll need

12+ years of enterprise sales experience
8 years of sales leadership experience
Proven track record of new logo acquisition and net-new business in greenfield accounts
Direct, hands-on experience selling into hospitals and health systems
Proven experience building and scaling a sales team
Experience managing a national sales motion across multiple regions or territories
Background in MedTech, medical devices, healthcare capital equipment, complex healthcare SaaS/platform sales, or a combination
Expertise in multi-stakeholder, long-cycle enterprise sales, including RFPs, system-wide contracting, and creative deal structures
Top-performer recognition at both individual and team levels
Ability to operate in a startup environment and bring enterprise discipline and process
Strong leadership presence and ability to mentor, coach, and influence teams and cross-functional peers
Mission-driven orientation and genuine interest in improving surgical outcomes through technology

Benefits

Comp & perks

Stock options/equity
Commission
Flexible vacation policy
Remote-first work environment
Virtual and in-person team events
Comprehensive health, dental, and vision insurance
16 weeks of parental leave for all parents
Benefits and growth opportunities