Apella

Sales

• Set and execute Apella's national sales strategy across enterprise health systems, IDNs, and large hospital networks
• Lead and develop a team of 6 direct reports across national territories
• Hold the sales team accountable to quota and coach them to achieve it
• Build and scale Apella's sales function, including hiring representatives and designing territory and organizational structures
• Establish sales processes and infrastructure for a larger team
• Refine and execute a repeatable sales playbook, messaging, deal stages, and qualification criteria
• Own executive-level relationships with C-suite leaders, surgeons, OR directors, IT teams, and hospital administrators
• Lead or oversee negotiations, RFPs, and contract structuring for multi-million-dollar, system-wide deals
• Partner strategically with marketing, product, R&D, and customer success to shape go-to-market and accelerate adoption
• Represent Apella externally as a credible, trusted industry voice

Explore VP, Sales at Apella. Review requirements and application details.