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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in identifying automation opportunities within manufacturing environments and effectively communicating technical concepts to diverse stakeholders. Proficient in managing outreach sequences and maintaining CRM documentation while supporting sales teams in account-based prospecting.
Highest-signal resume keywords
Fluency In German And English3+ Years In SDR, BDR, Or Sales DevelopmentExperience Selling Into Manufacturing Or AutomationProficiency In HubSpot And LinkedIn Sales NavigatorAbility To Conduct Technical Discovery Conversations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Automation Opportunity IdentificationTechnical Discovery ConversationsOutreach Sequence DevelopmentOpportunity Brief PreparationPipeline ManagementCustomer Process UnderstandingFeasibility EvaluationQuote CoordinationAccount-Based ProspectingMessaging Testing And Analysis
Soft Skills
Clear CommunicationCuriosity About Factory OperationsConfidence In Hosting MeetingsResilience Under RejectionHighly Organized
Tools & Technologies
HubSpot CRMZoomInfoLinkedIn Sales NavigatorAI ToolsDigital Tools For Account Prioritization
Industry Keywords
ManufacturingAutomationRoboticsTechnical B2B MarketsVision-Guided Robotics
About the role
Key responsibilities & impact- Identify and qualify new automation opportunities within manufacturing environments
- Build a steady cadence of qualified discovery meetings and plant walkthroughs for Regional Sales Managers, BDMs, and GAMs
- Run multi-channel outreach sequences using phone, email, and LinkedIn
- Book and host first customer introduction calls
- Introduce Apera and its vision-guided robotics technology
- Understand customer processes and operational challenges
- Conduct early technical discovery conversations
- Evaluate technical and business fit before routing opportunities to the Sales Team
- Prepare opportunity briefs covering customer context, operational challenges, feasibility indicators, stakeholders, and next steps
- Partner with the Sales Team on account-based prospecting
- Source contacts in ZoomInfo and maintain plant, facility, and account structures in HubSpot CRM
- Build and maintain segmented prospect lists
- Learn industrial automation workflows, robotics applications, and machine vision use cases
- Develop high-performing outreach sequences, including messaging for German-speaking manufacturing teams
- Support Regional Sales Managers and BDMs on key accounts and active opportunities
- Assist with quote coordination and follow-up
- Track proposal status and schedule quote review meetings and technical follow-ups
- Maintain visibility on deal progress, customer questions, and next steps
- Support account expansion by identifying new plants, departments, or contacts
- Maintain pipeline accuracy and opportunity documentation in CRM
- Use AI and digital tools to prioritize accounts, summarize discovery conversations, and capture customer insights
Requirements
What you’ll need- Fluency in German and English is required
- Fully bilingual (German/English)
- 3+ years in SDR, BDR, or sales development
- Preferably experience selling into manufacturing, automation, robotics, or technical B2B markets
- Comfortable speaking with operations managers, automation engineers, and plant leaders
- Curiosity about factory operations and robotics applications
- Ability to quickly learn and explain technical concepts at a high level
- Confidence hosting customer meetings and discovery conversations
- Clear communication and thoughtful questioning
- Resilience under rejection
- Ability to test messaging, analyze results, and iterate
- Disciplined daily execution, including structured outreach, follow-ups, sequence management, and CRM hygiene
- Highly organized and able to manage multiple sequences and opportunities simultaneously
- Experience with HubSpot and LinkedIn Sales Navigator is a strong asset
Benefits
Comp & perks- Meaningful stock option program
- Competitive compensation package aligned with market benchmarks
- Sales incentive
