Director of eCommerce Growth

Apex Wheels

. Own the direct-to-consumer eCommerce revenue target and monthly, quarterly, and annual performance .

Posted 10/17/2026full-timeRemote • United StatesLead💰 $120,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in eCommerce revenue management, including ownership of KPIs, experimentation programs, and merchandising strategies. Proficient in analytics, reporting, and leveraging AI technologies to enhance product discovery and conversion.

Highest-signal resume keywords

ECommerce Revenue ManagementTeam Leadership and Performance ManagementStructured Experimentation Program OwnershipAnalytics and Reporting FluencyMerchandising and Offer Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ECommerce StrategyRevenue Target AccountabilityExperimentation and OptimizationMerchandising and Pricing StrategyData Analysis and ReportingBudget ManagementProject ManagementBusiness JudgmentAI Tool DevelopmentGA4 Proficiency

Soft Skills

Clear Communication SkillsOrganized Self-StarterCuriosity About TechnologyDecision-Making Under UncertaintyResourcefulness

Tools & Technologies

ECommerce PlatformsCMS PlatformsA/B Testing ToolsTag Management SystemsEmail PlatformsHeat-Mapping ToolsSession Replay ToolsAnalytics DashboardsMagentoAI Technologies

Industry Keywords

Direct-to-ConsumerIntegrated MarketingAutomotive KnowledgeMotorsports Industry ExperiencePerformance Marketing

Tech Stack

Tools & technologies

Magento

About the role

Key responsibilities & impact

Own the direct-to-consumer eCommerce revenue target and monthly, quarterly, and annual performance
Define channel KPIs, baselines, targets, thresholds, and eCommerce plans tied to company forecasts and marketing plans
Forecast monthly channel contribution and explain variance proactively
Partner with the CMO and executive team on eCommerce direction, programs, budgets, and insource-versus-outsource decisions
Run a continuous experimentation and optimization program with prioritized backlog, hypotheses, metrics, runtimes, decision rules, and delivery cadence
Test pricing, shipping thresholds, shipping protection, financing placement, bundles, warranties, installation add-ons, accessory flows, fitment, product pages, navigation, search, cart, checkout, landing pages, and content
Analyze test results and recommend next steps
Coordinate release and commercial calendars with marketing and campaign owners
Own merchandising, pricing, promotions, bundling, catalog presentation, fitment logic, imagery, content standards, cross-sell, and accessory placement
Develop promotional plans with brand and performance marketing and provide measurement read-outs
Direct the site roadmap and technical execution without directly managing the development team
Direct agencies, the eCommerce Systems Administrator, and other resources against scope, timeline, budget, and quality
Set standards for uptime, page speed, product data accuracy, bug resolution, tagging, pixels, UTM structure, GA4 events, conversion tracking, and attribution
Document and maintain eCommerce systems, procedures, and access
Evaluate and pilot AI capabilities for product discovery, conversion, customer service, reporting, analysis, and workflow automation
Build internal AI tools and share learnings with marketing leadership
Lead the eCommerce team through hiring, coaching, performance management, compensation reviews, and exits
Manage consultants, contractors, and agencies while controlling budget and margins
Travel quarterly domestically for team-building events and annually or semi-annually for leadership summits

Requirements

What you’ll need

Bachelor's degree in business, marketing, or a related field, or equivalent professional experience
10+ years in eCommerce or direct-to-consumer, including at least 3 years accountable for a revenue or contribution target
3+ years directly managing a team, including hiring, coaching, performance management, and termination
3+ years directing outside developers, designers, and agencies against scope, budget, and deadline
Experience operating inside an integrated marketing organization with brand, performance, lifecycle, and creative teams
Demonstrated ownership of a structured experimentation program with test backlog, hypotheses, success metrics, documented outcomes, and quantified business impact
Experience owning merchandising and offer strategy including pricing, promotions, bundling, shipping offers, and attach-rate programs with margin implications
Fluency with analytics and reporting, including GA4 and dashboard building
Deep knowledge of eCommerce technology, commerce and CMS platforms, tag management, pixels, A/B testing tools, email platforms, heat-mapping, and session replay
Magento experience is a plus
Active engagement with emerging AI technology and hands-on experience building AI tools for reporting, analysis, and workflow
Resourcefulness with modern AI tooling and ability to build internal tools
Criminal background check required for final candidates offered the position
Business judgment involving margin calculations, forecasts, and defended recommendations
Clear writing and communication skills for executives and technical scope translation
Curiosity about new technology and ability to distinguish real capabilities from demos
Willingness to make decisions with incomplete data and correct quickly
Organized self-starter able to prioritize competing work and run projects independently
Read, write, speak, and understand English
Motorsports or aftermarket performance industry experience welcome; genuine product enthusiasm and automotive knowledge or ability to learn quickly

Benefits

Comp & perks

Eligibility to earn more through a short-term incentive plan
Medical insurance covering 100% of monthly premiums for employees and dependents under 14 on base plans
Contributions toward premiums for dependents over 14
Variety of medical plans and HSA
Mental health support
Gym membership discounts
Dental and vision benefits covering 100% of monthly premiums for employees on base plans
Affordable dental and vision buy-up options, including orthodontic coverage
401(k) with company contributions
Paid sick leave
Vacation time
11 paid company holidays, including Juneteenth and Indigenous Peoples’ Day
Motorsports lifestyle reimbursements for event spectator tickets, karting and karting school, sim racing gear, track day insurance, SCCA-compliant gear, and premium events
Employee product discounts and free merchandise
Eligibility to apply for the SEMA college grant and loan forgiveness program
Remote work almost anywhere in the contiguous U.S.
Casual in-office dress
In-person company events including sim-racing, karting, spectator events, and Northern California visits
Paid short-term finalist work assignment may be offered during selection