Apex Wheels

Ecommerce

• Own the direct-to-consumer eCommerce revenue target and monthly, quarterly, and annual performance
• Define channel KPIs, baselines, targets, thresholds, and eCommerce plans tied to company forecasts and marketing plans
• Forecast monthly channel contribution and explain variance proactively
• Partner with the CMO and executive team on eCommerce direction, programs, budgets, and insource-versus-outsource decisions
• Run a continuous experimentation and optimization program with prioritized backlog, hypotheses, metrics, runtimes, decision rules, and delivery cadence
• Test pricing, shipping thresholds, shipping protection, financing placement, bundles, warranties, installation add-ons, accessory flows, fitment, product pages, navigation, search, cart, checkout, landing pages, and content
• Analyze test results and recommend next steps
• Coordinate release and commercial calendars with marketing and campaign owners
• Own merchandising, pricing, promotions, bundling, catalog presentation, fitment logic, imagery, content standards, cross-sell, and accessory placement
• Develop promotional plans with brand and performance marketing and provide measurement read-outs
• Direct the site roadmap and technical execution without directly managing the development team
• Direct agencies, the eCommerce Systems Administrator, and other resources against scope, timeline, budget, and quality
• Set standards for uptime, page speed, product data accuracy, bug resolution, tagging, pixels, UTM structure, GA4 events, conversion tracking, and attribution
• Document and maintain eCommerce systems, procedures, and access
• Evaluate and pilot AI capabilities for product discovery, conversion, customer service, reporting, analysis, and workflow automation
• Build internal AI tools and share learnings with marketing leadership
• Lead the eCommerce team through hiring, coaching, performance management, compensation reviews, and exits
• Manage consultants, contractors, and agencies while controlling budget and margins
• Travel quarterly domestically for team-building events and annually or semi-annually for leadership summits

Explore Director of eCommerce Growth at Apex Wheels. Review requirements and application details.