Manager, Web Experience – Optimization

apexanalytix

. Serve as the single owner of the apexanalytix website in Webflow .

Posted 9/30/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in Webflow for website management, including CMS, site structure, and optimization. Proficient in conversion rate optimization, A/B testing, and audience segmentation, with strong communication skills to manage integrations and governance across multiple stakeholders.

Highest-signal resume keywords

Webflow ExpertiseConversion Rate OptimizationAudience SegmentationCRM IntegrationsA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WebflowA/B TestingAudience SegmentationConversion Rate OptimizationCMS ManagementSite StructurePersonalization StrategiesData AnalysisGovernance FrameworksMarketing Website Management

Soft Skills

Strong CommunicationOwnership MindsetCuriosityIndependenceCollaboration

Tools & Technologies

SalesforceHubSpotGoogle AnalyticsSEMrushWistiaClaudeGoogle Data Studio

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2B MarketingDemand GenerationMarketing IntegrationsAI-Driven OptimizationBehavioral Data

About the role

Key responsibilities & impact

Serve as the single owner of the apexanalytix website in Webflow
Establish governance, permissions, and a request process for consistent, tracked, on-brand changes
Manage day-to-day Webflow administration, including page builds, CMS collections, site structure, publishing workflows, and maintenance
Partner with Demand Generation to turn campaign and channel priorities into web experiences for lead generation
Run A/B testing programs to improve conversion across key pages and funnels
Build and manage personalization strategies by audience, account, or campaign source
Configure and manage AI-driven optimization tools
Build and maintain audience segments using UTM, geographic, behavioral, CRM, and ABM data
Manage website integrations with Salesforce, HubSpot, and Claude
Oversee enhanced match data and outbound data integrations connecting web activity to the marketing and sales stack
Own reporting on site performance, testing results, and optimization impact
Use Webflow's MCP integration with Claude to manage site content, collections, and structure through AI-assisted workflows
Set up and manage prompt tracking and LLM visibility monitoring
Track citations across LLM responses and monitor AI agent and bot traffic
Use AI content recommendations to guide content and page strategy
Act as the internal expert on Webflow capabilities and communicate new features and tools to the team

Requirements

What you’ll need

Deep, hands-on expertise in Webflow as a platform: CMS, site structure, publishing, and native optimization and personalization tooling
Working knowledge of conversion rate optimization principles, including A/B testing methodology and audience-based personalization
Comfort managing integrations between a website and CRM/marketing systems, such as Salesforce and HubSpot
Understanding of demand generation fundamentals and how web experience supports pipeline
Ability to bring structure and governance to a system with many stakeholders
Strong communication skills
Curiosity about AI-driven search and LLM visibility, and comfort working with AEO/GEO-style tooling
Independent, ownership-minded, and comfortable being the final word on how the site works
Proficiency with Webflow, HubSpot, Salesforce, Google Analytics, SEMrush, Wistia, Claude, and Google Data Studio
4+ years managing a marketing website
2+ years managing Webflow, with direct, current hands-on platform experience
Experience running CRO programs, including A/B testing and personalization
Experience building or managing audience segmentation using CRM, ABM, or behavioral data
Experience with marketing/CRM integrations such as Salesforce and HubSpot
B2B or enterprise software marketing experience preferred
Bachelor's degree preferred

Benefits

Comp & perks

Competitive benefits for the countries that we serve
BeWell@apex initiative covering Emotional, Physical, Community, Financial, Social, and Intelligence wellness areas
Strong Mentor Program
Internal Training Portal
Education Assistance
Tuition Assistance
Certification Assistance
Remote work (United States)