apexanalytix

Manager

• Serve as the single owner of the apexanalytix website in Webflow
• Establish governance, permissions, and a request process for consistent, tracked, on-brand changes
• Manage day-to-day Webflow administration, including page builds, CMS collections, site structure, publishing workflows, and maintenance
• Partner with Demand Generation to turn campaign and channel priorities into web experiences for lead generation
• Run A/B testing programs to improve conversion across key pages and funnels
• Build and manage personalization strategies by audience, account, or campaign source
• Configure and manage AI-driven optimization tools
• Build and maintain audience segments using UTM, geographic, behavioral, CRM, and ABM data
• Manage website integrations with Salesforce, HubSpot, and Claude
• Oversee enhanced match data and outbound data integrations connecting web activity to the marketing and sales stack
• Own reporting on site performance, testing results, and optimization impact
• Use Webflow's MCP integration with Claude to manage site content, collections, and structure through AI-assisted workflows
• Set up and manage prompt tracking and LLM visibility monitoring
• Track citations across LLM responses and monitor AI agent and bot traffic
• Use AI content recommendations to guide content and page strategy
• Act as the internal expert on Webflow capabilities and communicate new features and tools to the team

Manager, Web Experience – Optimization