B2B eCommerce Marketing Expert

apo.com Group

. Build performance marketing and CRM marketing for medical practices .

Posted 10/28/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing and CRM strategies tailored for medical practices, with a strong focus on data-driven campaign management and KPI analysis. Proficient in managing budgets and optimizing digital marketing channels to drive customer acquisition and engagement.

Highest-signal resume keywords

Google Ads ExpertiseGoogle Analytics ProficiencyEmail/CRM Marketing SkillsData-Driven Campaign ManagementStrong German Language Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCRM MarketingSEO Strategy DevelopmentKPI AnalysisBudget Management

Soft Skills

Independent ApproachStructured Work StyleSolution-Oriented MindsetOwnership

Tools & Technologies

HubSpotShopifySFO Tools

Industry Keywords

ECommerceOnline MarketingB2B BusinessHealthcare Market

About the role

Key responsibilities & impact

Build performance marketing and CRM marketing for medical practices
Own the channel budget and manage SEA campaigns to efficiently acquire new customers
Develop SEO strategies and optimize content and landing pages for medical specialties
Own newsletters and develop automated CRM journeys for onboarding, reactivation, and cross-selling
Plan marketing campaigns to acquire new medical practices
Ensure the structured handover of leads to the Sales team
Develop campaigns, landing pages, and content for new medical specialties
Test and evaluate new channels such as affiliate marketing and LinkedIn
Analyze relevant KPIs and prepare regular reports
Coordinate with the Legal team on relevant legal and regulatory requirements

Requirements

What you’ll need

Several years of experience in eCommerce or online marketing (approximately 3–5 years)
Completed degree or vocational training in marketing, business, or eCommerce, or equivalent practical experience
Strong, demonstrable expertise in Google Ads, Google Analytics, and email/CRM marketing
Experience managing budgets
Data-driven campaign management and KPI analysis
Very strong German language skills
Experience in B2B business or the healthcare market is an advantage
Experience with HubSpot, Shopify, or SFO tools is an advantage
Independent, structured, and solution-oriented approach to work
Willingness to take ownership and maintain an overview of complex topics

Benefits

Comp & perks

Permanent employment contract
0–100% remote work
Flexible working hours
Performance-based compensation
30 days of annual leave
Training, workshops, and side-by-side coaching
JobRad partnership
Excellent social benefits
In-house subsidized cafeteria
Corporate benefits
Complimentary beverages (tea, coffee, and soft drinks)
Employee discounts
Modern equipment
Team and company events