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Appfire

Lead Field Marketing Manager

Appfire

. Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and go-to-market objectives .

Posted 11/1/2026full-timeRemote • United States, CanadaSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing integrated field marketing strategies that drive pipeline and revenue impact, with strong collaboration across sales, channel, and partner organizations. Proficient in managing events from strategy to execution, including budgeting and performance analysis.

Highest-signal resume keywords
Field Marketing ExperienceEvent Planning and ExecutionPartner Marketing StrategyCampaign Performance AnalysisSalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Integrated Marketing CampaignsBudget ManagementPipeline Influence MeasurementEvent CoordinationMarketing Automation
Soft Skills
Collaboration SkillsProject ManagementCommunication SkillsStakeholder ManagementOrganizational Skills
Tools & Technologies
CRM PlatformsSalesforceMarketing Automation Tools
Industry Keywords
B2B SaaSTechnology OrganizationsChannel MarketingPartner EcosystemAtlassian

About the role

Key responsibilities & impact
  • Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and go-to-market objectives
  • Partner with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs
  • Translate global marketing initiatives into regionally relevant campaigns and experiences
  • Develop and execute marketing plans supporting Appfire and partner joint business plans
  • Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams on planning, partner marketing, and co-marketing activities
  • Plan, execute, and optimize regional events, including partner events, sponsorships, community events, roadshows, customer events, and enablement events
  • Build and execute joint webinars with partners
  • Coordinate event execution from strategy and planning through post-event analysis and reporting
  • Coordinate with vendors, agencies, event partners, and internal stakeholders
  • Measure program effectiveness through pipeline influence, sourced revenue, attendance, engagement, and ROI
  • Drive inclusion in demand generation campaigns and facilitate client and partner reference stories
  • Provide marketing interlock with regional Channel leadership and support local ACE events and partner webinars
  • Execute joint marketing campaigns, partner-led events, sponsorships, and regional go-to-market programs
  • Serve as liaison between regional sales, marketing, and partner stakeholders
  • Work cross-functionally to create integrated campaigns supporting field initiatives
  • Ensure timely lead follow-up, campaign tracking, and reporting
  • Analyze campaign and event performance to identify optimization opportunities and actionable insights
  • Manage regional marketing budgets and forecast spend
  • Act as a trusted marketing advisor to Americas sales leadership
  • Share best practices, campaign insights, and scalable processes with the global field marketing team

Requirements

What you’ll need
  • 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations
  • Experience owning and planning events from strategy to execution, including budgeting, coordination, execution, and post-event evaluation
  • Experience developing partner marketing plans and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact
  • Strong collaboration skills working closely with sales, channel, and partner organizations
  • Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives
  • Demonstrated ability to drive pipeline and revenue impact through field marketing programs
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
  • Analytical mindset with experience measuring campaign performance and event ROI
  • Excellent communication, stakeholder management, and cross-functional collaboration skills
  • Experience with marketing automation and CRM platforms, including Salesforce
  • Experience within the Atlassian, SaaS, or enterprise software ecosystem is nice to have
  • Familiarity with channel marketing and partner ecosystem models is nice to have
  • Experience supporting multi-country or regional marketing programs across the Americas is nice to have
  • Ability to thrive in a fast-paced, highly collaborative environment is nice to have

Benefits

Comp & perks
  • Equity - Every Appfire team member is eligible for company equity
  • Unlimited PTO
  • 3 fully paid days each year to participate in the Corporate Social Responsibility (CSR) program
  • Health insurance is 100% company-paid
  • Dental covered 50/50
  • 401(k) plan with company matching
  • Flexible Spending Accounts (FSA)
  • Monthly stipend to support remote-work setup
  • Fully remote work for candidates based in the US or Canada