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Appfire

Lead Field Marketing Manager

Appfire

. Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives.

Posted 11/1/2026full-timeRemote • Canada, United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing integrated field marketing strategies that drive pipeline and revenue impact, with strong collaboration across sales, channel, and partner organizations. Proficient in managing events from strategy to execution, including budgeting and performance analysis.

Highest-signal resume keywords
Field Marketing ExperienceEvent Planning And ExecutionPartner Marketing StrategyCampaign Performance AnalysisCollaboration With Sales Teams

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Integrated Marketing CampaignsBudget ManagementKPI MeasurementMarketing AutomationCRM Platforms
Soft Skills
Strong Collaboration SkillsExcellent CommunicationProject ManagementOrganizational SkillsAnalytical Mindset
Tools & Technologies
Salesforce
Industry Keywords
B2B SaaSPartner EcosystemRegional MarketingChannel MarketingEnterprise Software

About the role

Key responsibilities & impact
  • Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives.
  • Partner with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs.
  • Translate global marketing initiatives into regionally relevant campaigns and experiences tailored to local market needs.
  • Develop and execute marketing plans supporting Appfire and partner joint business plans.
  • Collaborate with Sales, Marketing, Channel, Alliances, and Ecosystem teams on planning, partner marketing initiatives, and co-marketing activities.
  • Plan, execute, and optimize regional partner events, sponsorships, community events, roadshows, customer events, and enablement events.
  • Build and execute joint webinars with partners.
  • Manage event execution from strategy and planning through post-event analysis and reporting.
  • Coordinate with vendors, agencies, event partners, and internal stakeholders to ensure high-quality execution and consistent brand representation.
  • Measure program effectiveness through KPIs including pipeline influence, sourced revenue, attendance, engagement, and ROI.
  • Drive inclusion in demand generation campaigns and facilitate client and partner reference stories.
  • Provide marketing interlock with the regional Channel VP and Channel Managers.
  • Execute joint marketing campaigns, partner-led events, sponsorships, and regional GTM programs.
  • Serve as liaison between regional sales teams, marketing, and partner stakeholders.
  • Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services, and Digital Marketing teams.
  • Ensure timely lead follow-up, campaign tracking, and reporting.
  • Analyze campaign and event performance to identify optimization opportunities and actionable insights.
  • Manage regional marketing budgets and forecast spend.
  • Advise Americas sales leadership and regional stakeholders.
  • Share best practices, campaign insights, and scalable processes with the global field marketing team.

Requirements

What you’ll need
  • 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
  • Experience owning and planning events from strategy to execution, including budgeting, coordination, execution, and post-event evaluation.
  • Proven experience developing partner marketing plans and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.
  • Strong collaboration skills working closely with sales, channel, and partner organizations.
  • Experience working with channel, alliance, or ecosystem partners on joint marketing initiatives.
  • Demonstrated ability to drive pipeline and revenue impact through field marketing programs.
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
  • Analytical mindset with experience measuring campaign performance and event ROI.
  • Excellent communication, stakeholder management, and cross-functional collaboration skills.
  • Experience with marketing automation and CRM platforms including Salesforce.
  • Nice to have: Experience within the Atlassian, SaaS, or enterprise software ecosystem.
  • Nice to have: Familiarity with channel marketing and partner ecosystem models.
  • Nice to have: Experience supporting multi-country or regional marketing programs across the Americas.
  • Nice to have: Ability to thrive in a fast-paced, highly collaborative environment.

Benefits

Comp & perks
  • Join global, product (SaaS) organization with employees across 28 countries
  • Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
  • Generous PTO
  • Additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
  • Comprehensive coverage through Empire Health.
  • Annual Sport Allowance.
  • Fully remote work for candidates based in the US or Canada.