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AppFolio

Account Executive – Mid-Market

AppFolio

. Drive net-new logo acquisition and manage the full sales cycle across the residential property management market .

Posted 11/11/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in driving net-new logo acquisition and managing the full sales cycle, particularly in the residential property management market. Proven ability to exceed sales quotas through effective territory planning, consultative selling, and relationship building with C-level executives.

Highest-signal resume keywords
Full Sales Cycle ManagementChallenger Sales MethodologyNet Operating Income (NOI) PresentationSalesforce ProficiencyB2B Field Sales Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Quota AchievementPipeline GenerationContract NegotiationConsultative SellingTerritory PlanningSales ForecastingBusiness AcumenSales Quota ExceedingSaaS Sales ExperienceFinancial/Accounting Applications Knowledge
Soft Skills
Excellent CommunicationPresentation SkillsNegotiation SkillsSelf-MotivationAgility
Tools & Technologies
SalesforceGoogle WorkspaceZoom
Industry Keywords
Residential Property ManagementMid-Market AccountsB2B SalesCustomer SuccessSales DevelopmentMarketing Collaboration

About the role

Key responsibilities & impact
  • Drive net-new logo acquisition and manage the full sales cycle across the residential property management market
  • Achieve and exceed quarterly sales quotas through territory planning, outbound prospecting, and new-logo acquisition
  • Manage qualification, discovery, contract negotiation, and closing for residential mid-market accounts
  • Use Challenger Sales methodologies to demonstrate measurable Net Operating Income (NOI) impact
  • Build relationships with C-level executives and tailor platform demonstrations to customer goals
  • Maintain accurate pipeline forecasts and log activity in Salesforce
  • Share sales knowledge, coach peers, and contribute as a collaborative leader
  • Partner with Sales Development, Marketing, and Implementation teams to drive customer success

Requirements

What you’ll need
  • Proven track record of meeting commitments and exceeding quota in a fast-paced, high-velocity sales environment
  • Experience managing the full sales cycle using consultative and Challenger Sales approaches to win mid-market accounts
  • Strong business acumen and ability to present Net Operating Income (NOI) business cases to executive stakeholders
  • High resilience, self-motivation, and agility
  • Excellent communication, presentation, and negotiation skills
  • Extensive experience using Salesforce, Google Workspace, and Zoom
  • Bachelor’s degree (BA/BS) or equivalent practical experience
  • 4+ years of successful quota-carrying B2B field or inside sales experience, preferably in software or technology
  • 2+ years of direct full-cycle sales and net-new logo acquisition experience for SaaS and/or financial/accounting applications
  • Mastery of consultative or Challenger Sales methodologies
  • Documented history of meeting and exceeding sales quotas, pipeline generation targets, and KPIs

Benefits

Comp & perks
  • Regular full-time employees are eligible for benefits
  • Comprehensive Total Rewards package
  • Opportunities for growth and compelling total rewards
  • Coaching and mentorship with best-in-class leaders
  • Time and tools to develop skills
  • Hybrid work environment that is flexible, personal, and connected
  • Space for innovation and collaboration
  • Company celebrations and connection opportunities