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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing marketing campaigns using Salesforce Account Engagement (Pardot) and coordinating integrated campaign execution across various channels. Proficient in tracking campaign performance metrics and maintaining marketing database hygiene to support lead scoring and nurture programs.
Highest-signal resume keywords
Salesforce Account Engagement (Pardot)Email Campaign ManagementCampaign Performance TrackingLocalization CoordinationCollaboration with Cross-Functional Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionLead ScoringDatabase ManagementQA TestingSegmentationAutomation WorkflowsContent SyndicationPerformance Metrics AnalysisEmail MarketingTranslation Coordination
Soft Skills
Stakeholder ManagementProcess DocumentationWorkflow ImprovementCommunicationCollaboration
Tools & Technologies
Salesforce CRMPardotZoomEmail Marketing ToolsMarketing Automation Platforms
Industry Keywords
Global Marketing OperationsCampaign OptimizationContent ConsistencyIntegrated CampaignsMarketing Databases
About the role
Key responsibilities & impact- Support global marketing operations and campaign execution
- Build and optimize marketing campaigns using Salesforce and Account Engagement (Pardot)
- Support translation and localization efforts for global content consistency
- Coordinate integrated campaign execution across email, webinars, paid programs and content syndication
- Manage campaign calendars and coordinate asset delivery with stakeholders and vendors
- Perform pre-launch campaign QA
- Track campaign performance and lead progression
- Maintain marketing databases, segmentation and lead scoring/nurture programs
- Coordinate localization workflows and approvals
- Collaborate with Demand Generation, Content, Design and Sales teams
- Report to the Senior Director of Marketing
- Document processes and improve operational workflows
Requirements
What you’ll need- Build, test and manage email campaigns, landing pages, forms and automation workflows in Salesforce Account Engagement (Pardot)
- Support end-to-end campaign execution across email, webinars (Zoom), paid programs and content syndication
- Ensure campaigns are tagged, tracked and integrated with Salesforce CRM for attribution and reporting
- Manage campaign calendars and coordinate asset delivery across internal stakeholders and external vendors
- QA campaigns before launch, including links, form routing, list segmentation and mobile rendering
- Track and report campaign performance metrics including open rates, click-through rates, conversion rates and lead progression through the funnel
- Maintain marketing database data hygiene, including list imports, deduplication, segmentation and field standardization
- Support lead scoring and nurture program maintenance
- Coordinate translation and localization of marketing content across the global footprint
- Maintain a localization tracker for turnaround times, versioning and approvals
- Partner with Demand Generation, Content, Design and Sales teams
- Serve as a point of contact for marketing operations requests from internal stakeholders
- Document processes and contribute to campaign templates, naming conventions and operational standards
- Identify workflow gaps and inefficiencies and suggest improvements
Benefits
Comp & perks- Remote work
- Health Insurance
- Health and enviromental festival
- Fitness Stipend
- E-Learning platform
- Annual Bonus
- Work From Home Stipend
- Seasonal Activities
- Get 2gether
- and more...