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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving global marketing strategies, customer acquisition, and brand development across diverse markets. Proven ability to lead and motivate high-performing marketing teams while leveraging data-driven insights to optimize marketing performance and achieve measurable business outcomes.
Highest-signal resume keywords
Global Marketing StrategyCustomer AcquisitionBrand DevelopmentDigital MarketingTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationTrial-to-Paid ConversionIntegrated Campaign StrategySEO/SEMPerformance MarketingContent MarketingEmail MarketingSocial Media MarketingGo-To-Market StrategyKPI Development
Soft Skills
People LeadershipOrganisational SkillsProject ManagementAnalytical MindsetCommunication Skills
Industry Keywords
B2B SaaSFinTechHigh-Growth EnvironmentRemote Team ManagementMarketing Funnel Performance
About the role
Key responsibilities & impact- Own and drive global marketing across all markets
- Drive capital-efficient growth by acquiring new customers, building the brand, and running programmes, campaigns, and customer marketing
- Manage global marketing strategy for new-logo acquisition across AMER, EMEA, and APAC
- Own marketing funnel performance from demand generation through trial starts and trial-to-paid conversion
- Manage the global marketing budget and channel mix
- Establish forecasting, reporting, experimentation, and acquisition KPI cadence
- Lead, develop, and hold accountable a globally distributed marketing team
- Lead brand, positioning, messaging, and visual identity development
- Partner with Product, Sales, RevOps, and cross-functional teams on positioning, launches, go-to-market strategy, sales enablement, and demand handoff
- Lead integrated campaigns across performance marketing, content, SEO/SEM, email, paid digital, social, webinars, and events
- Develop partner and ecosystem marketing initiatives
Requirements
What you’ll need- Proven experience driving customer acquisition in the US market
- Demonstrated success managing a distributed, remote marketing team across regions and time zones
- Track record of marketing a low-ACV, high-volume product where efficient acquisition at scale and conversion economics determine success
- Proven experience in a Marketing Director or similarly senior marketing leadership role, ideally within a high-growth B2B SaaS or technology environment
- Strong people leadership skills and experience building, developing, and motivating high-performing marketing teams
- Broad expertise across digital marketing, content, social media, and integrated campaign strategy
- Experience developing and managing brand strategy and product marketing, including positioning, messaging, and go-to-market activity
- Strong analytical and commercial mindset able to use data and performance insights to inform decisions and drive measurable business outcomes
- Excellent organisational and project management skills
- FinTech experience, or experience marketing to finance and accounting audiences, is nice to have
Benefits
Comp & perks- Competitive salary, plus a performance-based bonus, depending on experience
- Canada Life Pension Plan — 6% contribution paid by ApprovalMax
- Health & Wellbeing Benefit Stipend
- Home Office Setup — one-off CAD reimbursement
- 26 days paid time off + 1 additional day off for your birthday
- Service-years recognition financial reward
- Growing international business — 20,000+ subscribers across 70+ countries