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About the role
Key responsibilities & impact- Produce and share diverse content to educate and engage the target audience, highlighting solutions for the public sector and their benefits.
- Produce content at the company’s studio, at events, and at municipal government offices.
- Represent the company at trade shows, conferences, and events, promoting the brand and building relationships with stakeholders.
- Create and implement a social selling plan aligned with sales and marketing objectives.
- Monitor trends, market changes, and relevant news.
- Identify, connect with, and nurture relationships with relevant leads on social media.
- Monitor engagement and conversion metrics and adjust strategies as needed.
- Identify data patterns to forecast trends and proactively adjust strategies.
- Research public-sector trends, competitors, and consumer preferences.
- Compare social selling strategies and identify improvements and opportunities for differentiation.
- Monitor industry benchmarks to innovate approaches and content.
- Integrate social selling with email marketing, paid advertising, and live events.
- Manage the customer journey across digital channels, guiding leads from initial engagement through conversion.
Requirements
What you’ll need- Previous experience managing a company’s social media presence.
- Familiarity with marketing-related AI tools.
- Advanced knowledge of social media platforms (e.g., Instagram, LinkedIn, and Facebook).
- Strong written and verbal communication skills.
- Willingness to travel.
- Preferred: Knowledge of SEO, content marketing, paid social media campaigns, and storytelling.
- Preferred: Familiarity with technology products or services for the public sector.
- Preferred: Knowledge of CRM tools (e.g., Salesforce and HubSpot).
Benefits
Comp & perks- Health and dental insurance fully paid by the company
- Meal allowance
- Life insurance
- Wellhub
- 20 days of paternity leave
- Company-provided equipment
