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Aprova

Content Manager

Aprova

. Produce and share diverse content to educate and engage the target audience, highlighting solutions for the public sector and their benefits.

Posted 10/15/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Produce and share diverse content to educate and engage the target audience, highlighting solutions for the public sector and their benefits.
  • Produce content at the company’s studio, at events, and at municipal government offices.
  • Represent the company at trade shows, conferences, and events, promoting the brand and building relationships with stakeholders.
  • Create and implement a social selling plan aligned with sales and marketing objectives.
  • Monitor trends, market changes, and relevant news.
  • Identify, connect with, and nurture relationships with relevant leads on social media.
  • Monitor engagement and conversion metrics and adjust strategies as needed.
  • Identify data patterns to forecast trends and proactively adjust strategies.
  • Research public-sector trends, competitors, and consumer preferences.
  • Compare social selling strategies and identify improvements and opportunities for differentiation.
  • Monitor industry benchmarks to innovate approaches and content.
  • Integrate social selling with email marketing, paid advertising, and live events.
  • Manage the customer journey across digital channels, guiding leads from initial engagement through conversion.

Requirements

What you’ll need
  • Previous experience managing a company’s social media presence.
  • Familiarity with marketing-related AI tools.
  • Advanced knowledge of social media platforms (e.g., Instagram, LinkedIn, and Facebook).
  • Strong written and verbal communication skills.
  • Willingness to travel.
  • Preferred: Knowledge of SEO, content marketing, paid social media campaigns, and storytelling.
  • Preferred: Familiarity with technology products or services for the public sector.
  • Preferred: Knowledge of CRM tools (e.g., Salesforce and HubSpot).

Benefits

Comp & perks
  • Health and dental insurance fully paid by the company
  • Meal allowance
  • Life insurance
  • Wellhub
  • 20 days of paternity leave
  • Company-provided equipment