Marketing Manager

aptihealth

. Lead marketing engagement with payer and health system customers, including co-developed outreach campaigns and materials that connect patients with aptihealth care .

Posted 9/30/2026part-timeClifton Park • New York • United StatesMid-LevelSenior💰 $35 - $40 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies for B2B healthcare audiences, with a strong focus on outreach campaigns, customer engagement, and performance analytics. Proficient in utilizing CRM platforms and marketing analytics to optimize campaigns and drive patient engagement.

Highest-signal resume keywords

B2B Healthcare MarketingOutreach Campaign DevelopmentMarketing Performance AnalyticsSalesforce CRM ExperienceContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingTraditional MarketingSEOSocial Media MarketingMarket ResearchHTMLCSSMarketing StrategyContent DevelopmentCustomer Engagement

Soft Skills

CollaborationCommunicationProject Management

Tools & Technologies

SalesforceGoogle AdsAdobe Creative SuiteWeb AnalyticsMicrosoft Office

Industry Keywords

PayerHealth SystemPatient EngagementB2B MarketingCustomer Acquisition Cost

About the role

Key responsibilities & impact

Lead marketing engagement with payer and health system customers, including co-developed outreach campaigns and materials that connect patients with aptihealth care
Plan and execute marketing for prospective payer and health system customers, including account-based marketing in Salesforce
Create sales enablement content and customer presentations
Own or contribute to organic social, SEO, and paid and traditional marketing, with an eye on customer acquisition cost
Analyze landing-page and conversion data to improve the funnel
Support website updates and redesigns, PR and communications
Lead or support events, tradeshows and sponsorships, including some travel
Coordinate internal and external resources to deliver on marketing priorities
Report to the Chief Operations Officer

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration or a related field
3–5 years of experience in a marketing specialist or similar role
Experience developing outreach campaigns that drive patient or member engagement
Experience using marketing performance data to evaluate and improve campaigns
Experience with marketing strategy and execution across multiple channels
Experience with content development
Experience with customer or B2B engagement marketing
Experience marketing to B2B healthcare audiences, particularly payers, health plans, health systems, or similar healthcare organizations
Strong grasp of digital and traditional marketing, including SEO, social media and market research
Hands-on experience with marketing analytics, CRM platforms, including Salesforce preferred, web analytics, ad platforms (e.g., Google Ads), and Microsoft Office. Adobe Creative Suite is a plus
Must be eligible to work in the United States
Based in the Albany–Clifton Park–Saratoga Springs region
HTML, CSS or web development experience

Benefits

Comp & perks

Annual salary of 35.00 to 40.00 USD per hour
Comprehensive Medical, Dental, and Vision plans available
Paid Time Off, Sick Time, and Paid Company Holidays
401(k) Retirement Savings Program with 2% company match
Voluntary Life Insurance
Employee Assistance Program (EAP)
Annual business-related expense stipend