aptihealth

Marketing

• Lead marketing engagement with payer and health system customers, including co-developed outreach campaigns and materials that connect patients with aptihealth care
• Plan and execute marketing for prospective payer and health system customers, including account-based marketing in Salesforce
• Create sales enablement content and customer presentations
• Own or contribute to organic social, SEO, and paid and traditional marketing, with an eye on customer acquisition cost
• Analyze landing-page and conversion data to improve the funnel
• Support website updates and redesigns, PR and communications
• Lead or support events, tradeshows and sponsorships, including some travel
• Coordinate internal and external resources to deliver on marketing priorities
• Report to the Chief Operations Officer

Marketing Manager