Market Lead DACH – Senior Account Executive

Aquablu

. Open the German market for Aquablu’s direct sales channel .

Posted 10/8/2026full-timeFrankfurt • GermanySenior💰 €65,000 - €90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive B2B full-cycle sales experience with a proven track record in achieving new-business targets, particularly in a recurring-revenue or hardware-enabled SaaS model. Fluent in German and English, capable of leading sales initiatives and collaborating effectively with marketing to shape go-to-market strategies.

Highest-signal resume keywords

B2B Full-Cycle Sales ExperienceFluent GermanSPICED Sales ProcessOutbound ProspectingFM / Contract Catering Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Cycle ManagementPipeline GenerationNegotiation SkillsSales ForecastingAccount-Based Marketing (ABM)Sales Playbook DevelopmentLead QualificationDiscovery and Demo LeadershipSuccess Criteria DefinitionContracting in German

Soft Skills

ResilienceAutonomyMobilityConsensus BuildingCoaching

Tools & Technologies

HubSpot

Industry Keywords

SaaSWorkplace ServicesSustainabilityFood & Beverage ServicesMarket Opening

About the role

Key responsibilities & impact

Open the German market for Aquablu’s direct sales channel
Own the German direct territory and build pipeline to hit target
Work named accounts and conduct outbound prospecting with end clients and FM/CM stakeholders
Respond to inbound leads within SLA and qualify BDR-booked meetings
Run the full sales cycle using SPICED
Lead discovery and demos for all stakeholders
Set up pilots with agreed success criteria
Take Pay-Per-Drink proposals through negotiation to signature
Keep HubSpot current and maintain an accurate monthly forecast
Shape the German go-to-market plan with Marketing, including positioning, ABM, content and events
Review the funnel monthly with Marketing
Write the German sales playbook
Coach the Germany BDR
Build the case for future German hires and be ready to lead the team

Requirements

What you’ll need

6–10 years of B2B full-cycle sales experience
Proven record of carrying and beating a new-business target in a recurring-revenue or hardware-enabled-SaaS model
Experience opening a country, region or segment, or leading a sales team and wanting to own a market as an individual contributor with a path to lead it
Fluent German
Business-fluent English
Experience selling and contracting in German and working in English with the Amsterdam team
Structured, SPICED-based sales process from discovery to decision
Ability to build consensus across a buying committee
Ability to generate pipeline through outbound prospecting and fast inbound conversion
FM / Contract Catering / Workplace Services experience
Marketing literacy, including shaping buyer messaging and co-designing campaigns and events
Resilience, autonomy and mobility
Ability to work in the office and field, travel regularly across Germany, and spend periodic weeks at Amsterdam HQ
Experience working hand-in-hand with Marketing on ABM and local demand generation (nice to have)
Background in sustainability, workplace experience or food & beverage services (nice to have)

Benefits

Comp & perks

26 paid holiday days
Equity through our Aquablu for All plan
Healthy (heavily discounted) lunches
Urban Sports Club membership
Access to the Corporate Benefits platform for endless savings
Travel compensation >10km
A pension plan by Zwitserleven
Endless amount of our very own flavoured water