Market Lead DACH – Senior Account Executive

Aquablu

. Own the German direct territory and build pipeline to hit target .

Posted 10/3/2026full-timeFrankfurt • GermanySenior💰 €65,000 - €88,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive B2B full-cycle sales experience with a proven track record in achieving new-business targets, particularly in a recurring-revenue or hardware-enabled SaaS model. Fluent in German and English, with strong skills in pipeline generation, consensus building, and structured sales processes.

Highest-signal resume keywords

B2B Full-Cycle Sales ExperienceFluent GermanSPICED Sales ProcessOutbound Sales GenerationFM / Contract Catering Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

New-Business Target AchievementSales Pipeline DevelopmentSales Playbook DevelopmentNegotiation SkillsForecastingAccount-Based Marketing (ABM)Local Demand GenerationDiscovery ProcessSuccess Criteria DefinitionTeam Leadership

Soft Skills

ResilienceAutonomyConsensus BuildingCoaching

Tools & Technologies

HubSpot

Industry Keywords

Facility ManagementContract CateringWorkplace ServicesSustainabilityFood & Beverage Services

About the role

Key responsibilities & impact

Own the German direct territory and build pipeline to hit target
Work named accounts and conduct outbound sales to end clients and FM/CM stakeholders
Respond to inbound leads within SLA and qualify BDR-booked meetings
Run the full sales cycle using SPICED
Lead discovery and demonstrate to all relevant stakeholders
Set up pilots with agreed success criteria
Take Pay-Per-Drink proposals through negotiation to signature
Maintain HubSpot and accurate monthly forecasts
Shape the German go-to-market plan with Marketing, including positioning, ABM, content and events
Develop the German sales playbook
Coach the Germany BDR
Build the business case for future German hires and potentially lead the German team
Work with Facility Management and Contract Catering partners
Travel across Germany and periodically work from Amsterdam HQ

Requirements

What you’ll need

6–10 years of B2B full-cycle sales experience
Proven record of carrying and beating a new-business target in a recurring-revenue or hardware-enabled-SaaS model
Experience building a country, region or segment, or leading a sales team
Fluent German
Business-fluent English
Structured, SPICED-based sales process from discovery to decision
Ability to build consensus across a buying committee
Ability to generate pipeline through outbound sales and fast inbound conversion
FM / Contract Catering / Workplace Services experience
Marketing-literate, including ABM and local demand generation
Resilient, autonomous and mobile
Willingness to travel regularly across Germany and spend periodic weeks at Amsterdam HQ
Eligible to work in the Netherlands without visa sponsorship
Nice to have: experience working with Marketing on ABM and local demand generation
Nice to have: background in sustainability, workplace experience or food & beverage services

Benefits

Comp & perks

26 paid holiday days
Equity through our Aquablu for All plan
Healthy (heavily discounted) lunches
Urban Sports Club membership
Access to the Corporate Benefits platform for endless savings
Travel compensation >10km
A pension plan by Zwitserleven
Endless amount of our very own flavoured water