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Conversion Rate Optimization Internship
ArabyBrand. Conduct heuristic evaluations of websites, including home, category, and product pages, and checkout flows .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates proficiency in analyzing user behavior and conversion funnels using tools like Google Analytics and heatmap software. Capable of conducting heuristic evaluations and A/B testing while translating data into actionable insights.
Highest-signal resume keywords
Google Analytics 4A/B TestingHeatmap AnalysisMicrosoft ClarityExcel
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisHeuristic EvaluationConversion Funnel AnalysisA/B Test SetupHTMLCSSStatistical SignificanceData VisualizationUX ResearchDigital Marketing
Soft Skills
Attention to DetailIntellectual CuriosityCommunication SkillsDesire to LearnAnalytical Thinking
Tools & Technologies
Google Tag ManagerVWOFigPiiHotjarMicrosoft Clarity
Industry Keywords
User ExperienceBehavioral PsychologyOptimization MethodologiesDigital AdvertisingCustomer Feedback
About the role
Key responsibilities & impact- Conduct heuristic evaluations of websites, including home, category, and product pages, and checkout flows
- Analyze user behavior using heatmaps, scroll maps, and session recordings with tools such as Microsoft Clarity or Hotjar
- Perform Message Match audits between digital ad copy and landing page content
- Analyze conversion funnels in Google Analytics 4 to identify drop-off points and underperforming audience segments
- Gather and synthesize qualitative data from customer surveys, feedback forms, and reviews
- Prioritize test ideas using ICE or PIE scoring frameworks
- Formulate data-backed hypotheses for A/B tests
- Set up, launch, and quality-assure A/B tests using VWO, FigPii, Google Tag Manager, or similar platforms
- Monitor live tests for data accuracy and statistical significance
- Create actionable reports summarizing audit findings and test results
- Translate quantitative and qualitative data into digestible client insights
- Support the growth team under direct mentorship from senior experts
Requirements
What you’ll need- Recent graduate or final-year student in Marketing, Business Administration, UX/UI Design, Computer Science, or a related field
- No previous professional experience required
- Comfortable working with numbers and spreadsheets, including Excel and Google Sheets
- Familiarity with Google Analytics, UX research, or heatmap tools such as Microsoft Clarity or Hotjar through academic projects, online courses, or self-study is a strong plus
- Basic understanding of HTML and CSS, including inspecting browser elements or changing button styles, highly preferred
- High intellectual curiosity
- Strong attention to detail
- Desire to learn behavioral psychology and optimization methodologies
- Good command of written and spoken English
Benefits
Comp & perks- Mentorship from industry experts and skill growth in performance marketing
- Collaborative, supportive, and talented marketing team
- Professional development and career advancement opportunities
- Opportunity to contribute to campaigns driving real business results
- Healthy work-life balance
- Remote and hybrid working options